Agnieszka

Ihnatowicz

Produced digital marketing content including: copywriting, images, videos for the e-commerce store (Shopify) Developed social media strategies for Facebook, Instagram and Youtube, and managed each platform Assisted in booth design and created marketing materials for trade fairs (i.e. banners, flyers, booklets, brochures) Handled press relations with influencers, media outlets, high-end hair salons, and international business partners to generate: brand awareness, product placements, promotions and (digital) content

Developed digital ad strategies for Google, Facebook and Instagram to generate customer leads and increase brand visibility online Coded digital marketing funnel elements (HTML 5, CSS, Java Script, Wordpress) including: landing pages, pop-ups, catalogs, promotions and managed the e-commerce store (Shopify) plus apps (i.e. chat, email) Produced all product content by organising photoshoots, styling backgrounds with trending props, and editing content for marketing and website purposes Managed registration and participation in German Design Award 2020 by designing product mockups and presentations, that led to winning first place. Organized trade fairs in Warsaw (Home), Cologne (IMM), Dubai (Expo) and prepared all marketing materials (i.e.banners, brochures, flyers, booklets)

Directed cross-functional teams (platform administrators, content creators, trainers and developers) to create software related (pre-) workshops for employees Designed advanced e-learning trainings (Moodle) with innovative, game-based courses (Storyline 360) to increase active participation Developed a new remote onboarding plan for newcomers across all six departments to cut costs while increasing quality of client services and stakeholder participation Managed 50+ training courses in the Learning Management System (LMS) using data (INtelliboard) to create improve training UX and report on results Improved internal communications by updating company branding and communications through newsletters, automated email funnels and website redesigns

Developed the new Customer Service Academy hub and promotion strategy for employee training Created multiple personalized training sessions for specific business cases of international clients Restructured the latest employee learning solutions globally for Linkedin Training, Live Workshops, and E-learning Gamification Increased participation rate for Customer Service Academy by 38% by implementing a new UI & micro learning approach