A graphic designer is a professional who uses artistic abilities to help communicate ideas visually for their company and clients. It is the role of a graphic designer to use colors, text, images, and symbols to assist with their company’s design process and make communications easier to understand for all audiences.
In addition to basic design work, a graphic designer should be proficient with multiple visual programs such as Photoshop and be familiar with layouts and graphic fundamentals. Common fields in that graphic designers excel in our advertising, digital design, illustration, and branding.
In this section, we will cover a sample job description, exploring the daily responsibilities and necessary qualifications for a graphic designer.
Copy to Clipboard
- Create and design various materials for digital and print
- Select colors, fonts, images, and layouts
- Ensure projects are completed in a timely manner with a quality product
- Advise best practices and optimizations throughout design projects.
- Collaborate with fellow designers to develop new approaches for creating more-expressive graphics for the company
- Work with a wide range of media and graphic design software
- Establish creative direction for the company within brand guidelines
- Manage multiple projects within design specifications and budget restrictions
- Determine voice and messaging for graphic design pieces
- QA design for errors
- Implement feedback and changes whenever possible
- Create visualizations that convey accurate messaging for the project.
- Bachelor’s degree or higher in a creative field
- Proficiency in programs such as Adobe Suite, Photoshop, InDesign, QuarkXPress, and Illustrator
- Excellent written and verbal communication skills
- Minimum of two years experience in graphic design
- Attention to detail
- Portfolio of work with a wide range of creative projects
- Strong analytical skills
- Time management and organizational skills
- Familiarity with HTML and CSS preferred
- Knowledge of layouts, graphic fundamentals, typography, print, and web
- Experience with both print and digital media
