Social Media Manager @ Pillar

Budget
$4,000

As Pillar’s Social Media Manager, you will lead the end-to-end creation of high-performing and inspiring social media content. You will be responsible for the entire process - from the strategy creation, collaborating with in-house and external content creators to writing posts and grow Pillar’s social presence while maintaining a fun and creative atmosphere.

Our ideal candidate for this position will thrive in fast-paced environments and can transition seamlessly between the art and science of social media marketing. We are a small team and as such, being able to strategise and execute on it is critical to this role.

Your Responsibilities

  • Create, update and execute the social media strategy
  • Develop high-quality content, strategize multi-channel initiatives, and optimize the performance of Pillar's SM accounts.
  • Write tweets and plug Pillar into relevant conversations, capitalizing on Crypto Twitter discussions within our topic map
  • Lead comms on Facebook, YouTube, Telegram, Discord, Blockfolio Signal, Reddit, and other relevant channels
  • Capitalize on the newsjacking & RTM opportunities
  • Co-create original content for our channels with video & graphic designers
  • Manage an SM publication calendar and align it with the general marketing schedule including influencer, PR, and partner campaigns
  • Keep the internal channels and external listings updated
  • Stay on top of the industry trends and obsessed with all things crypto

Our Requirements

  • Experience in producing and delivering social media strategy and output 
  • Willingness to monitor social feeds in an ongoing manner and constantly look for opportunities to plug Pillar into relevant discussions
  • Data-driven and results-focused - leveraging all the relevant analytics platforms, experimenting with A/B testing, paid ads platforms, and segmented content campaigns
  • Experience in writing and editing copy
  • Excellent communication skills and fluency in Crypto Twitter jargon
  • A track record in increasing traffic, awareness, and conversions through social media marketing 
  • Producing insight reports for the wider company, analysing your output with actionable insights that help us succeed
  • Work cross-functionally with other departments from product, business and marketing
  • Native or fluent English speaker
  • Experience in user acquisition funnels
  • Complete ownership and ability to act on feedback (and to provide it too!)
  • This role is location agnostic anywhere in the world, but we ask that you overlap some working hours with Central European Time (CET).

About Pillar

Pillar is a community-run smart wallet supporting Ethereum and EVM-compatible chains - Polygon, xDai & Binance Smart Chain - in a unified multichain experience. Powered by Etherspot and governed by the DAO through its own native token - PLR.

At Pillar, we’re all about empowering individuals around the globe by providing universal access to technology and insights that let individuals create wealth denied by traditional finance (TradFi). We believe in a non-custodial, open-source, and community-owned future and we built our products with these principles in mind.

Learn more at https://pillar.fi

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