Demitria

Castanon

• Set performance standards for outstanding delivery of service and products • Edited short and long form videos and audio for social media and website • Audited processes, managed budgets, recorded and tracked data, conducted interviews, as well as monitored the performance of three internal teams and two external agencies and vendors for on-time products promoting company success through empathy-based practices for Samsung phone, watch, and website launches • Conducted performance reviews, completed optional certification programs, founded minority alliance chapters, held board positions to encourage inclusivity, exceeded expectations as a manager to heighten team connection, process, client and stakeholder relationships for integrative success • Established KPIs with complex data into graphs and charts to present to team

• Educated the public through YouTube, TikTok, Instagram and podcasts about company mission and vision with engaging and motivating story forms, and provided technical guidance for how to best educate the public using concise, clear communication • Due to my website auditing for Samsung, I was frequently asked to peek at websites for quality assurance and consistency before sending to stakeholders and clients

• Creates/Edits audio and video and podcast for social content, email marketing, sale funnel systems, and online courses • Manages multiple fast-paced projects at once with strict deadlines • Pierces cluttered, competitive industries with engaging storytelling

• Gained 14k+ (real) IG followers in 15 months • Created events founded on social media goals to increase brand sales • Strategized social media campaigns for a cult-like audience • Coordinated monthly charity fundraisers accruing $1000+ for each charity