Erfan

Sharif Nejad

- Managed the design team and provided guidance, mentorship, and support to ensure high-quality work and timely project delivery. - Extensive experience in product design for the B2B fintech industry - Proficient in creating design systems for a complex financial product reducing the customer support team's workload by 30%. - I conducted user research to gain insights on potential users and inform design decisions. - Developed user-centered design solutions that met business goals and user needs - Led design reviews and presented design solutions to stakeholders.

I manag a team of two designers and a QA tester, providing guidance, mentorship, and support to ensure high-quality work and timely project delivery. I redesign a lead-generating app for 1000+ law firms and millions of users, including all services, achieving a 50% increase in conversions. Conducted A/B testing on multiple page variations and identified a winning design that resulted in a 30% increase in conversion rate. Participated in user research to identify users' needs and pain points, and provided competitor analysis. Designed a SaaS, B2B / B2C website and application from ideation to launch. Defined product qualities based on user research and competition studies on quantitative and qualitative values. Created a functional and visual Design-System for the entire product, increasing development speed by 2x. Collaborated in an Agile manner with software engineers and the QA team. Defined and tracked key project metrics, such as product usage and user engagement, to evaluate pr