Copywriter

Circle is a fintech company at the forefront of the emerging internet of money, where value can now be transmitted globally and instantly, at a lower cost than traditional settlement systems. This revolutionary new internet layer has opened up previously unimaginable opportunities for payments, commerce, and markets, ultimately enhancing global economic prosperity and inclusion. Our infrastructure, which includes USDC, a blockchain-based dollar, allows businesses, institutions, and developers to leverage these advancements and capitalize on this pivotal moment in the evolution of money and technology.

What You'll Be Part of:

At Circle, we prioritize transparency and stability in everything we do. As we continue to grow, we are expanding into some of the world's most robust regulatory jurisdictions. Our success is driven by speed and efficiency, and our employees exemplify our company values: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. In a remote working environment, our team thrives on collaboration and new ideas, fostering a flexible and diverse work culture.

What You'll Be Responsible For:

Working closely with our designers, channel owners, product marketing team, and marketing leads, you will ideate, write, and edit various content pieces to establish a consistent and concise brand voice across all channels. We are seeking a content, performance, and brand advocate who can think conceptually, write creatively, question strategically, and continuously optimize.

What You'll Work On:

• Creating concise content for Circle's website, blog, and in-product copy, aligning them with the brand's voice as necessary.
• Utilizing messaging frameworks provided by our brand strategy and product marketing teams, extracting value propositions, and converting them into compelling copy that prioritizes clarity and engagement.
• Contributing to the development of our writing style guide, creating rules specific to different market segments and regions and identifying opportunities to enhance our brand voice.
• Leveraging storytelling techniques to create compelling content hierarchy and information architecture in all our design work.
• Collaborating with creative directors, designers, and marketing leads to devise fresh creative strategies for campaigns, collateral materials, web content, etc.
• Creating customer emails that are engaging, actionable, and testable, using eye-catching subject lines.
• Developing effective, multi-channel campaign copy for landing pages, social media, paid media, branded events, videos, and more.
• Leading the ongoing development of a writing style guide, contributing to its evolution and actively championing its use.

You Will Aspire to Our Four Core Values:

• Multistakeholder: You are committed to our customers, shareholders, employees, families, and local communities.
• Mindful: You approach interactions with respect, active listening, and meticulous attention to detail.
• Driven by Excellence: You are motivated by our mission and passion for customer success, constantly striving for excellence, refusing to settle for mediocrity, and working relentlessly to achieve your goals.
• High Integrity: You value open and honest communication, holding yourself to the highest moral and ethical standards. You reject manipulation, dishonesty, and intolerance.

What You'll Bring to Circle:

• Minimum of 12 years of creative copywriting experience, preferably in a fast-paced, results-oriented, creative marketing environment.
• A genuine passion for the power of words, even if you have not previously worked in-house or for a startup.
• Ability to communicate effectively with various stakeholders, ranging from C-suite executives to institutional investors, developers, policy makers, and crypto enthusiasts.
• Strong ability to quickly gather and synthesize information, delivering and iterating on copy to meet tight deadlines.
• An interest in or knowledge of the crypto space, with a proactive desire to understand our customers, interview internal stakeholders, and continually stay informed.
• Experience collaborating with legal and compliance teams to develop approved terms and phrases, while ensuring brand copy consistently aligns with these guidelines.
• Comfortable managing multiple projects with different deadlines, collaborating with cross-functional leads to ensure alignment throughout.
• Active participant in strategic kickoffs and creative reviews, with a background in working with agile teams and adapting quickly to changes.
• Excellent written and oral communication skills, able to express your ideas clearly in presentations and brainstorming sessions, in addition to written materials.
• Experience working with external creative agencies and freelancers.
• Proactive in the face of ambiguity, able to adapt to new challenges and problem-solve effectively.
• Detail-oriented with strong problem-solving skills.
• Proficiency in Google Suite, Slack, and MacOS is preferred.

Additional Information:

• This position offers day-one PERM sponsorship for eligible candidates.
• Circle has a comprehensive compensation package that takes into account various factors, including experience, skills, qualifications, and business needs.
• Base pay range: $160,000 - $207,500.
• Annual bonus target: 17.5%.
• Benefits include equity, medical, dental, vision, and 401(k). We also have a discretionary vacation policy, 10 days of paid sick leave per year, and 11 paid holidays per year in the U.S.

Circle is an equal opportunity employer that values diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also participate in the E-Verify Program in certain locations in compliance with the law.