Head of Marketing
About Shakepay
Join our small, dynamic team dedicated to pioneering the advancement of Bitcoin in Canada. Shakepay is revolutionizing financial services to ensure all Canadians have access to a secure and rewarding bitcoin-friendly platform. Since its establishment in 2015, Shakepay has rapidly grown to become one of Canada's leading financial institutions, supported by significant investment and trusted by over one million customers.
About the Role
We are seeking an experienced Head of Marketing to elevate Shakepay's brand recognition. In this role, you will oversee and expand our internal Marketing team, comprised of marketing, community, and content departments. Reporting to the Head of Product and Growth, you will have the resources necessary to shape the future of the Shakepay brand and strategies.
Key Responsibilities:
- Develop a comprehensive marketing strategy to establish Shakepay as a household name in Canada.
- Lead the team in executing this strategy, balancing managerial responsibilities with hands-on involvement.
- Collaborate with Product, Design, Engineering, and Data teams on various initiatives to market new products, features, and services.
- Implement core processes to support the marketing strategy and ensure alignment across all marketing teams.
- Drive the success of key marketing campaigns and initiatives, focusing on user base growth, referrals, acquisition costs, and overall user satisfaction metrics.
Requirements:
- Proven expertise in leading consumer-focused Marketing teams, preferably in the B2C FinTech sector.
- Demonstrated experience in executing marketing strategies across paid and organic channels, including branding, performance marketing, and partnerships.
- Proficient in growth marketing metrics such as CPA, CAC, and LTV, with a practical understanding of their impact on growth.
- Entrepreneurial mindset and ability to thrive in a fast-paced startup environment with minimal guidance.
- Prior experience in mobile game or community app growth, as well as a strong grasp of consumer behavior trends.
Benefits of Joining Shakepay:
- Contribute to the forefront of financial innovation in the Bitcoin landscape.
- Opportunity to drive immense growth with Shakepay serving only a small percentage of Canadians.
- Competitive compensation, stock options, comprehensive benefits, and generous vacation time.
- Embrace continual learning and professional development opportunities.
- Receive salary in Bitcoin and work remotely from anywhere in Canada.
We welcome applications from individuals who may not have traditional experience but are enthusiastic about learning, growing, and contributing to our mission. Fluency in English is required for effective communication with our English-speaking customers. Eligibility to work in Canada is a prerequisite for all positions at Shakepay.