Marketing Intelligence Analyst
Overview:
Established in 2019, Horizen Labs is on a mission to lead the way in transitioning to web3. We are dedicated to fostering a secure and fair digital realm amidst the decentralization movement. Committed to overcoming real-world obstacles, our team strives to make a significant impact on productivity, transparency, and revenue. At Horizen Labs, our talented individuals drive our innovations while cultivating an empowering atmosphere to nurture their ideas. Integral to this vibrant culture, we embrace diversity as a catalyst for innovation. With a globally distributed team, including satellite offices in New York City, NY, and Milan, Italy, we offer opportunities to collaborate with top blockchain experts. Join us and be part of shaping the future of revolutionary blockchain technology!
We are searching for a Marketing Intelligence Analyst who is passionate about unraveling market opportunities by interpreting the correlation between consumer needs and blockchain/web3/crypto technologies. As part of our team, you will work closely with the Product Marketing Manager, diving into research, outreach, and data presentation to identify potential customers and business segments. Leveraging external platforms and partnerships, you will help in gathering market intelligence and executing focused surveys and groups.
Principal Responsibilities:
Research:
- Conduct in-depth research to develop buyer and user profiles.
- Articulate market dynamics for different products and business lines.
- Engage in primary market research to determine usage and viability.
- Compile and present market data to illuminate opportunities and tackle business challenges.
Outreach:
- Support in crafting outreach tools and survey strategies.
- Engage in customer research through surveys, focus groups, events, and social media platforms.
- Evaluate and categorize data gathered through outreach and surveys.
Enhancing Internal Insights:
- Disseminate findings to stakeholders in Product, Marketing, Strategy, Sales, and Leadership.
- Keep the team abreast of competitors, pricing, and market trends.
- Handle internal inquiries on market landscapes and rivals.
- Update internal systems with research findings and outcomes.
Key Skills & Qualifications:
- Proficiency in researching and interviewing, consolidating diverse information into actionable insights.
- Effective communicator capable of engaging with executives and partners.
- Team player willing to take on varied responsibilities aligned with a startup mindset.
- Curious mindset with a penchant for exploration and discovery.
Requirements:
- Minimum 2-3 years of experience in the field of market and business intelligence.
- Bachelor’s Degree in Business, Marketing, Statistics, or equivalent practical exposure.
- Background in working with emerging technologies.
- Strong analytical capabilities demonstrated through contributions to significant company projects.
- Familiarity with survey, outreach, and analysis tools.
- Entrepreneurial mindset exhibiting adaptability, experimentation, and resourcefulness.
In adherence to New York City's Pay Transparency Act, the annual base salary range for candidates based in NYC ranges between USD 75,000.00 to USD 110,000.00.
Horizen Labs promotes equality in the workplace
Individuals with disabilities requiring accommodations during the application process are encouraged to contact us at recruiting@horizenlabs.io with details of the requested support.