Product Marketing Manager

Job Overview:

BitGo is a prominent provider of digital asset solutions for businesses, delivering services such as custody, wallets, staking, trading, and settlement. Established in 2013, BitGo supports over 1,500 institutional clients worldwide, including regulated entities and major cryptocurrency exchanges. Since 2018, BitGo Trust Company has been a leading custodian for storing digital assets, working with global assets like WBTC, Hashdex, and Valkyrie. BitGo boasts processing approximately 20% of global Bitcoin transactions and offers support for over 800 coins and tokens. The company is financially supported by reputable investors including Goldman Sachs, Craft Ventures, and Redpoint Ventures. In 2023, BitGo marked its 10th anniversary and secured a $100 million Series C funding round at a $1.75 billion valuation.

We are seeking a Product Marketing Manager who can devise strategic approaches to gain dominance in the market and lead projects to achieve success. This role calls for developing go-to-market strategies, understanding target customers extensively, and influencing product development, marketing, and sales initiatives. We are looking for individuals who can skillfully blend strategy with execution, communicate effectively with clients and our team, and deliver compelling messages.

Responsibilities:

• Go-to-Market

• Shape messaging and positioning to increase awareness and adoption.

• Gain expertise on customers, market trends, and competitors through thorough research.

• Develop go-to-market strategy and execute launch plans.

• Foster relationships with various stakeholders across functions for effective communication.

• Sales Enablement

• Collaborate with Sales to create sales collateral, enhance market differentiation, and drive product adoption.

• Product

• Partner with Product Management to prioritize the product roadmap.

• Develop product release communications strategy to boost product adoption.

• Keep all relevant teams informed of product activities through internal communications or training.

• Marketing

• Assist in planning campaigns and lead nurturing to generate more leads and improve conversions.

• Collaborate with PR and Content teams to create content that positions the company favorably.

• Engage industry analysts to highlight the company's market position and preference among clients.

Requirements:

• 4+ years of professional marketing experience.
• Minimum of 2 years of product marketing experience in SaaS or finance.
• Strong writing and communication skills.
• Experience in crypto, fintech, etc. is beneficial but not mandatory.
• Independent worker, taking ownership of personal and team objectives.
• Collaborative, proactive communicator, and effective problem solver.

Why Join BitGo?

BitGo is at the forefront of disrupting the financial industry with innovative solutions, requiring vision, technical skills, determination, and teamwork. Join a dynamic team that embodies its corporate values of ownership, craftsmanship, and open communication. We are looking for creative problem solvers ready to contribute to transforming the world's financial markets. Some benefits of working at BitGo include competitive salaries, stock options, comprehensive health insurance, retirement benefits, parental leave, commuter pass, meal options, specialized computer equipment, and a collaborative startup environment. Cryptocurrencies present a significant disruption to the finance sector, and by joining BitGo, you can be part of the force reshaping the industry.