Senior Campaigns Manager (International Marketing)

About the Company:
Circle is an innovative financial technology company leading the way in the emerging internet of money. Our mission is to facilitate the seamless movement of value globally, quickly, and cost-effectively using blockchain technology. This new frontier presents limitless opportunities for payments, commerce, and markets, contributing to global economic growth and inclusivity. With our groundbreaking infrastructure, including USDC, a blockchain-based dollar, we empower businesses, institutions, and developers to leverage these advancements and benefit from the convergence of money and technology.

Our Culture:
We prioritize transparency and stability at Circle as we continue to expand, establishing a presence in some of the most robust legal jurisdictions worldwide. Speed and efficiency are key drivers of our success, and our teams embrace our core values of Multistakeholder, Mindfulness, Excellence, and Integrity to deliver outstanding results. Within our collaborative remote work environment, collective strengths drive team achievements, fostering an atmosphere that values new perspectives and empowers every team member.

Your Role:
Circle is in search of a motivated and experienced Senior Campaigns Manager based in the U.S. to lead our global marketing efforts across diverse audiences, channels, and geographies. As a crucial member of our team, you will be instrumental in shaping our international marketing strategy and expanding our brand footprint worldwide. This role demands strategic thinking, in-depth market knowledge, and a passion for creating innovative marketing campaigns. From influencer marketing to performance marketing, you will guide cross-functional teams to implement targeted initiatives that engage audiences globally. By spearheading market research, overseeing localization endeavors, and collaborating with internal stakeholders, you will drive Circle's growth in key regions.

Responsibilities:

• Develop and implement influencer marketing strategies to boost brand visibility and engage target audiences globally.
• Lead the creation and execution of integrated marketing campaigns to support business goals in specific countries.
• Manage the localization and translation of marketing assets to ensure cultural relevance and effective communication.
• Conduct market research to identify trends, consumer behavior, and competition to inform marketing strategies.
• Collaborate with various teams to align marketing efforts and support global business growth.
• Effectively manage marketing budgets to optimize return on investment and achieve marketing objectives.
• Analyze marketing performance metrics to track effectiveness and refine strategies for continuous enhancement.
• Oversee performance marketing initiatives across channels to enhance customer acquisition and retention.

Requirements:

• 12+ years of experience in Global Marketing, with preferred expertise in B2B Influencer Marketing or Partner Marketing.
• Proven track record of executing successful marketing campaigns on a global scale.
• Strong grasp of digital marketing channels such as SEO, SEM, social media, and email marketing.
• Outstanding collaboration skills to engage cross-functional leaders for impactful results.
• Ability to thrive in a fast-paced environment and manage multiple projects concurrently.
• Take ownership of multi-channel marketing initiatives with accountability for outcomes.
• Excellent communication skills for effective engagement and collaboration.
• Familiarity with tools like 6Sense, Seismic, HubSpot, Slack, Apple MacOS, and GSuite is beneficial.
• Willingness to travel as required.
• Fluency in written and spoken English; additional language proficiency is an advantage.

Additional Details:

• Qualified candidates may be eligible for day-one PERM sponsorship.
• Compensation packages are shaped by factors like experience, skills, qualifications, and business needs.
• Starting salary range: $160,000 - $207,500.
• Annual bonus target: 17.5%.
• Benefits include equity, medical, dental, vision, 401(k), discretionary vacation policy, paid sick leave, and holidays.
• At Circle, we embrace diversity and are an equal opportunity employer.

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