Senior /CRM Specialist (9 month contract)

Hong Kong
Full time
Hybrid
Compensation is not specified
Role
Business Analyst
Description

Summary:
We are looking for a Senior or CRM Specialist to support our e-commerce platform by managing cross-channel communications. The role involves enhancing platform retention, engagement, and usage metrics through various channels like push notifications, emails, and in-browser messages.

Responsibilities:

  • Collaborate with different teams to develop effective go-to-market strategies
  • Aid CRM Manager in executing CRM and campaign programs
  • Handle segmentation, automation, optimization, evaluation, and reporting of the user lifecycle
  • Improve platform retention, loyalty, engagement, and usage metrics through initiatives like DAU/MAU and purchases
  • Conduct analysis and enhance CRM efforts through A/B testing

Requirements:

  • At least 3 years of experience in growth, marketing, CRM, or BA roles
  • Proficiency in CRM software such as Braze, Hubspot, or Salesforce
  • Strong understanding of digital assets, trading, and derivatives
  • Interest in financial news is a plus
  • Skilled in delivering campaigns and managing automation with A/B testing
  • Excellent English communication skills; proficiency in Mandarin is advantageous
  • Strong project management and communication skills
  • Demonstrates ownership, responsibility, and commitment
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified

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2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
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Our preferred candidate is someone who loves working from the ground up and can not only bring creative ideas to the table but also someone who can execute on those ideas. If you live and breathe the crypto and gambling space, have a deep understanding of social media dynamics including understanding marketing trends, and can lead a team confidently then you’re exactly who we’re looking for. 
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We are 
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Flexible work environment with remote options.
Professional development and growth opportunities.
A culture that values creativity, diversity, and collaboration.
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