Website & SEO Manager
Who We Are
Genesis Global provides innovative software solutions and expertise in capital markets and financial services to accelerate development processes for financial markets organizations. Our inclusive company culture values diverse perspectives and backgrounds, fostering a dynamic and collaborative work environment.
We seek individuals who are driven to challenge the status quo and are dedicated to driving change in the financial markets industry.
Responsibilities
As a key team member, you will lead the enhancement of our online presence, drive targeted traffic conversion, and optimize our website for effective communication. Reporting to the Head of Demand Generation, you will strategize and execute website and SEO initiatives, collaborating across departments to deliver a user-centric web experience aligned with our demand generation strategy.
Core Responsibilities
- Website Management: Oversee website operations, ensure alignment with brand voice, and optimize for business objectives. Maintain a governance process for content publishing and utilize web-tech stack tools like WordPress, SEMRush, Google Analytics, etc.
- SEO Strategy: Develop SEO strategies to drive targeted traffic, improve search rankings, and maximize ROI through informed keyword strategies.
- Content Optimization: Collaborate with content teams to enhance on-page elements for the target audience, improve SEO, and optimize call-to-action rates.
- Landing Page Creation: Design and create high-converting landing pages that support marketing efforts, applying best practices for user experience and SEO.
- Performance Monitoring: Utilize analytics tools to track website performance, identify areas for enhancement, and prioritize user experience and conversion rate improvements.
- Cross-Functional Collaboration: Lead cross-functional teams to align website goals with marketing and business initiatives.
Qualifications and Requirements
The ideal candidate will have a track record of success in delivering core responsibilities, preferably in the fintech industry. Experience in a scale-up business environment is beneficial. We are seeking a candidate who can take ownership of digital marketing activities and drive demand for our platform through various channels.
Join Our Team
At Genesis, you will collaborate with a team that encourages continuous improvement and provides support for personal and professional development. We prioritize work-life balance through flexible working arrangements and foster an inclusive workplace environment.
Affirmative Action
Genesis Global is an Affirmative Action and Equal Opportunity Employer committed to maintaining a diverse and inclusive workplace. We value all applicants based on merit and prohibit discrimination on the basis of race, color, religion, gender identity, national origin, disability, and other legally protected statuses.