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Profile
Plena
Website
www.plena.financeNumber of employees
Not specified
Locations
United Kingdom
Markets
Description
Plena is a mobile-first application that provides comprehensive Web 3.0 and DeFi services, is private, gas-less and an interoperable application that is compatible with both iOS and android devices. After enough research and analyzing, we've realized that access to decentralized finance in a mobile device has the potential to open a world of financial opportunities, independence, and accessibility for people looking to get into the space.
We present you Plena Finance where We aim to bring DeFi products and services to everyone regardless of wherever they may be in the world or however big or small their portfolio might look, by giving them access to a Vault-like mobile application they can use whenever and wherever
Preferred payment options
Plena
Head of Growth
Full time
Remote
We are seeking a dynamic and results-driven Head of Growth with at least 1 year of experience to drive our company's growth strategy and lead the expansion of our user base. The ideal candidate should have experience in growth marketing, user acquisition, and scaling products, with a deep understanding of digital marketing tactics. Experience in the Web3 space is a strong plus.
Responsibilities:
Develop and execute growth strategies to drive user acquisition, retention, and revenue.
Lead all marketing efforts, including paid acquisition, SEO/SEM, content marketing, social media, and partnerships.
Analyze data and metrics to track performance and optimize marketing campaigns across channels.
Collaborate closely with the product, sales, and community teams to identify growth opportunities.
Design and implement innovative go-to-market strategies to expand brand awareness.
Build and manage referral, affiliate, and viral marketing programs to incentivize user growth.
Stay updated with industry trends and competitor strategies to refine the growth roadmap.
Manage budgets for marketing and growth initiatives, ensuring cost-efficient user acquisition.
Conduct market research to identify target demographics and new growth opportunities.
Work with product teams to ensure optimal user experience and conversion rates across funnels.
Requirements:
At least 1 year of experience in a growth marketing role, preferably in a startup or fast-paced environment.
Demonstrable experience in creating and executing successful growth marketing campaigns.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Excellent understanding of digital marketing channels, including social media, PPC, SEO, and email marketing.
Experience with growth tools such as Google Analytics, Mixpanel, or similar platforms.
A proactive mindset with strong problem-solving and creative thinking abilities.
Excellent communication and leadership skills, capable of collaborating across teams.
Ability to thrive in a remote, fast-paced, and evolving environment.
Bonus: Experience in the Web3, crypto, or blockchain space.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunity to work in a cutting-edge industry with a forward-thinking team.
Remote work with flexible hours.
Professional growth and learning opportunities in Web3 and blockchain technologies.
Responsibilities:
Develop and execute growth strategies to drive user acquisition, retention, and revenue.
Lead all marketing efforts, including paid acquisition, SEO/SEM, content marketing, social media, and partnerships.
Analyze data and metrics to track performance and optimize marketing campaigns across channels.
Collaborate closely with the product, sales, and community teams to identify growth opportunities.
Design and implement innovative go-to-market strategies to expand brand awareness.
Build and manage referral, affiliate, and viral marketing programs to incentivize user growth.
Stay updated with industry trends and competitor strategies to refine the growth roadmap.
Manage budgets for marketing and growth initiatives, ensuring cost-efficient user acquisition.
Conduct market research to identify target demographics and new growth opportunities.
Work with product teams to ensure optimal user experience and conversion rates across funnels.
Requirements:
At least 1 year of experience in a growth marketing role, preferably in a startup or fast-paced environment.
Demonstrable experience in creating and executing successful growth marketing campaigns.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Excellent understanding of digital marketing channels, including social media, PPC, SEO, and email marketing.
Experience with growth tools such as Google Analytics, Mixpanel, or similar platforms.
A proactive mindset with strong problem-solving and creative thinking abilities.
Excellent communication and leadership skills, capable of collaborating across teams.
Ability to thrive in a remote, fast-paced, and evolving environment.
Bonus: Experience in the Web3, crypto, or blockchain space.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunity to work in a cutting-edge industry with a forward-thinking team.
Remote work with flexible hours.
Professional growth and learning opportunities in Web3 and blockchain technologies.