Plena

We are seeking a dynamic and results-driven Head of Growth with at least 1 year of experience to drive our company's growth strategy and lead the expansion of our user base. The ideal candidate should have experience in growth marketing, user acquisition, and scaling products, with a deep understanding of digital marketing tactics. Experience in the Web3 space is a strong plus.
Responsibilities:
Develop and execute growth strategies to drive user acquisition, retention, and revenue.
Lead all marketing efforts, including paid acquisition, SEO/SEM, content marketing, social media, and partnerships.
Analyze data and metrics to track performance and optimize marketing campaigns across channels.
Collaborate closely with the product, sales, and community teams to identify growth opportunities.
Design and implement innovative go-to-market strategies to expand brand awareness.
Build and manage referral, affiliate, and viral marketing programs to incentivize user growth.
Stay updated with industry trends and competitor strategies to refine the growth roadmap.
Manage budgets for marketing and growth initiatives, ensuring cost-efficient user acquisition.
Conduct market research to identify target demographics and new growth opportunities.
Work with product teams to ensure optimal user experience and conversion rates across funnels.
Requirements:
At least 1 year of experience in a growth marketing role, preferably in a startup or fast-paced environment.
Demonstrable experience in creating and executing successful growth marketing campaigns.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Excellent understanding of digital marketing channels, including social media, PPC, SEO, and email marketing.
Experience with growth tools such as Google Analytics, Mixpanel, or similar platforms.
A proactive mindset with strong problem-solving and creative thinking abilities.
Excellent communication and leadership skills, capable of collaborating across teams.
Ability to thrive in a remote, fast-paced, and evolving environment.
Bonus: Experience in the Web3, crypto, or blockchain space.
What We Offer:
Competitive salary and performance-based bonuses.
Opportunity to work in a cutting-edge industry with a forward-thinking team.
Remote work with flexible hours.
Professional growth and learning opportunities in Web3 and blockchain technologies.

What You’ll Be Doing
-Create compelling, on-brand content that speaks to our different target audiences while adhering to a challenging regulatory landscape.
-Translate product value propositions and complex technical concepts into clear, user-friendly, and compelling collateral, including blog posts, product & strategy explainer guides, and other types of content.
-Manage and optimize the company's social media profiles and presence, including content creation, posting, monitoring, and engagement, to increase brand visibility, engagement, and customer acquisition.
-Supplement written content with engaging and informative memes tailored to Twitter/X, aimed at driving brand awareness, user education, and customer engagement
-Collaborate with PR agencies and other teams to create content and uncover partnership opportunities.
-Work closely with our BD team and external partners to coordinate partnership announcements and campaigns that grow our awareness, audience and credibility.
-Track and analyze audience trends such as followers, engagement, and sentiment while providing regular reports and insights to internal stakeholders, escalating issues and adjusting strategies as needed.
-Stay up-to-date with the latest content marketing trends, best practices.
What We Look For In You:
1.5 - 2+ years of professional experience as a content strategist, content creator, content marketer, or similar function.
Strong interest and experience in cryptocurrency trading and blockchain technology is required
Excellent storytelling skills and a passion for content development.
The ability to operate autonomously and with initiative
Exceptional communication and interpersonal abilities in building and maintaining strong relationships with team members and external partners.

*Role & responsibilities *
We are seeking a highly skilled and experienced Nest Js Backend Developer to join our dynamic team. As a Nest Js Backend Developer, you will play a key role in designing, developing, and maintaining our robust backend infrastructure. Your expertise in JavaScript and TypeScript, along with your deep understanding of Nest js, will be vital in creating scalable and high-performance applications.
Main Requirements:
Represent the technological agenda in staff meetings and when making hiring decisions
Maintain current knowledge of technology landscape and developments
Consolidate our technology platforms and create plans for each
Track, analyze and monitor technology performance metrics
Identify new areas of digital marketing opportunities and create plans to implement them for us and our clients
Take the initiative in thought leadership, innovation and creativity
Spearhead IT projects to increase our market reach and improve our USP
Oversee all system design and changes in system architecture
Extensive working experience with Nest.js, utilizing its powerful features to build efficient and maintainable APIs.
Strong hands-on experience with both MongoDB and PostgreSQL, including database design, optimization, and data modeling.
Familiarity with event streaming technologies such as Kafka and NATS (we specifically use NATS) for building distributed and event-driven systems.
Expertise in microservices architecture, communication patterns, and orchestration to build scalable and loosely coupled services.
Previous hands-on experience with AWS services, leveraging its cloud infrastructure for deployment, scalability, and reliability.
Proven proficiency in working with Docker for containerization and container orchestration.
Familiarity with DevOps practices and CI/CD pipelines, enabling smooth and automated deployment processes.
Experience working with Nest Js is a must.
Experience working with Golang would be good to have.
Good to Have:
2+ years software engineering and IT experience
3+ years of wroking experience in Nestjs
1+ years of working experience in Golang
Proven track record of success in leadership positions
Exceptional project management and organization skills
Perks and benefits
ESOPs
Nice Working Environment