As Pillar’s Growth Lead, you will be responsible for the entire process - from the strategy creation, collaborating with in-house and external stakeholders, and growing Pillar’s community, userbase, and LTV.
Our ideal candidate for this position will thrive in fast-paced environments and transition seamlessly between different marketing techniques’ art and science. We are a small team and as such, being able to strategise and execute on it is critical to this role.
Define Growth Marketing for Pillar
Create the strategy and own the execution across the paid marketing campaigns including Paid Social, SEM, Display, Influencer Marketing, Guerilla Marketing, PR, and sponsorships to gain new customers.
Ensure these campaigns achieve growth objectives across the entire funnel and multiple Pillar products.
Partner with product, business teams, and agency partners to develop assets to improve user acquisition and retention
Compile regular reports of campaign performance and results.
Continuously optimize, A/B test new and existing campaigns based on analytics insight and customer feedback
Advise and guide on marketing budget allocation and execution to improve ROI
Convert marketing plans into measurable results against specific team and company KPIs.
Stay on top of the industry trends and obsessed with all things crypto
Experience in producing and delivering social media strategy and output
Willingness to monitor social feeds in an ongoing manner and constantly look for opportunities to plug Pillar into relevant discussions
Data-driven and results-focused - leveraging all the relevant analytics platforms, experimenting with A/B testing, paid ads platforms, and segmented content campaigns
Experience in writing and editing copy
Excellent communication skills and fluency in Crypto Twitter jargon
A track record in increasing traffic, awareness, and conversions through social media marketing
Producing insight reports for the wider company, analysing your output with actionable insights that help us succeed
Work cross-functionally with other departments from the product, business, and marketing
Native or fluent English speaker
Experience in user acquisition funnels
Complete ownership and ability to act on feedback (and to provide it too!)
This role is location agnostic anywhere in the world, but we ask that you overlap some working hours with Central European Time (CET).
Pillar is a community-run smart wallet supporting Ethereum and EVM-compatible chains - Polygon, xDai & Binance Smart Chain - in a unified multichain experience. Powered by Etherspot and governed by the DAO through its own native token - PLR.
At Pillar, we’re all about empowering individuals around the globe by providing universal access to technology and insights that let individuals create wealth denied by traditional finance (TradFi). We believe in a non-custodial, open-source, and community-owned future and we built our products with these principles in mind.
Learn more at https://pillar.fi