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Dina
Y.
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Dina Y.
Affiliate Manager
Full time
Hybrid
Who We Are:
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
We are seeking a dynamic Affiliate Manager to drive the success of our influencer and affiliate marketing programs in the online crypto gambling space. This role involves developing affiliate-driven strategies, managing partnerships with influencers and KOLs, and ensuring impactful brand engagement across social media platforms where our KOLs and users are active. The ideal candidate will have a strategic and hands-on approach, working closely with the 2UP.io’s marketing team to attract, retain, and support high-quality streaming partners.
Preferred Candidate:
Our ideal candidate is someone who thrives in a dynamic, fast-paced environment and brings a mix of creativity and execution to the table. You’ll be a great fit if you’re passionate about the online gambling, crypto, and web3 spaces and understand the nuances and trends of social media and streaming platforms and influencer engagement. You will have experience dealing with KOLs and affiliates and understand how streaming platforms work. We are seeking someone outgoing, entertaining and motivated.
Influencer Partnership Pro: Experienced in acquiring, negotiating, and managing partnerships with gambling or crypto influencers / KOLs / affiliates, ensuring they deliver value to our brand and driving referrals to the platform.
Gambling, Crypto and Social Media Enthusiast: You have a strong interest in online gambling, crypto and social media, and a finger on the pulse of emerging trends, memes and top KOLs in the respective spaces. While experience is key, your passion and adaptability are equally valued.
Social Media Specialist: Skilled at maximizing brand visibility and engagement across a variety of platforms including X Twitter, YouTube, TikTok, Instagram, Facebook and streaming platforms.
Data-Driven Analyst: Experiences in measuring and interpreting affiliate campaign metrics, referrals and live streams data in addition to understanding the ROI to optimize influencer and affiliate strategies.
Negotiation and Relationship-Building Skills: Excellent negotiation and relationship-building skills are key to successfully recruiting and managing KOLS and affiliates. You should be able to communicate effectively and build strong partnerships with external stakeholders.
What You’ll Do:
Strategy Development: Shape and implement social media and streaming partner strategies to acquire and convert social media and streaming viewers.
Influencer Acquisition: Identify, engage, and negotiate partnerships with top affiliates and streaming influencers across social media and streaming platforms.
Campaign Execution: Contribute to creating and deploying influencer campaigns and work closely with influencers on campaign content and scripts.
Performance Tracking & Analysis: Track referrals, live stream data, ROI, and other campaign metrics to ensure effective, data-driven decisions.
Budget Oversight: Manage budget allocations for influencer partnerships, focusing on acquisition and viewer conversion.
Reporting: Regularly report on campaign performance, providing insights on goal alignment and areas for improvement.
Operational Support: Offer hands-on support to streaming partners throughout campaign cycles.
Job Requirements:
Experience: Minimum of 3+ years in influencer marketing, streaming, or social media management, ideally with experience in a recognized brand within iGaming or Blockchain/Crypto.
Affiliates: Experience sourcing, connecting and negotiatingwith online affiliates, especially iGaming SEO review sites.
Platform Expertise: Proven knowledge of social media channels including Twitter, YouTube, TikTok, Instagram, Telegram, and Discord.
Analytical Skills: Strong ability to analyze data and ROI metrics, with intermediate Excel skills.
Independent & Remote Ready: Proven success in managing projects solo or remotely, with a passion for working in fast-paced environments.
Adaptable: Thrives in a fast-paced setting, handling multiple projects simultaneously and a global team perspective.
Bonus Points:
Experience with online crypto casinos.
Familiar with online crypto casino brands such as Stake, BC.Game and others.
Familiar with cryptocurrencies.
Proficient in a second language other than English.
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
We are seeking a dynamic Affiliate Manager to drive the success of our influencer and affiliate marketing programs in the online crypto gambling space. This role involves developing affiliate-driven strategies, managing partnerships with influencers and KOLs, and ensuring impactful brand engagement across social media platforms where our KOLs and users are active. The ideal candidate will have a strategic and hands-on approach, working closely with the 2UP.io’s marketing team to attract, retain, and support high-quality streaming partners.
Preferred Candidate:
Our ideal candidate is someone who thrives in a dynamic, fast-paced environment and brings a mix of creativity and execution to the table. You’ll be a great fit if you’re passionate about the online gambling, crypto, and web3 spaces and understand the nuances and trends of social media and streaming platforms and influencer engagement. You will have experience dealing with KOLs and affiliates and understand how streaming platforms work. We are seeking someone outgoing, entertaining and motivated.
Influencer Partnership Pro: Experienced in acquiring, negotiating, and managing partnerships with gambling or crypto influencers / KOLs / affiliates, ensuring they deliver value to our brand and driving referrals to the platform.
Gambling, Crypto and Social Media Enthusiast: You have a strong interest in online gambling, crypto and social media, and a finger on the pulse of emerging trends, memes and top KOLs in the respective spaces. While experience is key, your passion and adaptability are equally valued.
Social Media Specialist: Skilled at maximizing brand visibility and engagement across a variety of platforms including X Twitter, YouTube, TikTok, Instagram, Facebook and streaming platforms.
Data-Driven Analyst: Experiences in measuring and interpreting affiliate campaign metrics, referrals and live streams data in addition to understanding the ROI to optimize influencer and affiliate strategies.
Negotiation and Relationship-Building Skills: Excellent negotiation and relationship-building skills are key to successfully recruiting and managing KOLS and affiliates. You should be able to communicate effectively and build strong partnerships with external stakeholders.
What You’ll Do:
Strategy Development: Shape and implement social media and streaming partner strategies to acquire and convert social media and streaming viewers.
Influencer Acquisition: Identify, engage, and negotiate partnerships with top affiliates and streaming influencers across social media and streaming platforms.
Campaign Execution: Contribute to creating and deploying influencer campaigns and work closely with influencers on campaign content and scripts.
Performance Tracking & Analysis: Track referrals, live stream data, ROI, and other campaign metrics to ensure effective, data-driven decisions.
Budget Oversight: Manage budget allocations for influencer partnerships, focusing on acquisition and viewer conversion.
Reporting: Regularly report on campaign performance, providing insights on goal alignment and areas for improvement.
Operational Support: Offer hands-on support to streaming partners throughout campaign cycles.
Job Requirements:
Experience: Minimum of 3+ years in influencer marketing, streaming, or social media management, ideally with experience in a recognized brand within iGaming or Blockchain/Crypto.
Affiliates: Experience sourcing, connecting and negotiatingwith online affiliates, especially iGaming SEO review sites.
Platform Expertise: Proven knowledge of social media channels including Twitter, YouTube, TikTok, Instagram, Telegram, and Discord.
Analytical Skills: Strong ability to analyze data and ROI metrics, with intermediate Excel skills.
Independent & Remote Ready: Proven success in managing projects solo or remotely, with a passion for working in fast-paced environments.
Adaptable: Thrives in a fast-paced setting, handling multiple projects simultaneously and a global team perspective.
Bonus Points:
Experience with online crypto casinos.
Familiar with online crypto casino brands such as Stake, BC.Game and others.
Familiar with cryptocurrencies.
Proficient in a second language other than English.
Dina Y.
Head of People and Talent
Full time
Hybrid
Who We Are:
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
We are seeking a Head of People and Talent to drive our talent acquisition efforts, targeting top-tier candidates in the online gambling, web3 and crypto spacesand to take ownership in developing and executing the company's human resources strategy in partnership with the leadership team. This individual will manage the entire employee lifecycle. This is from recruitment and onboarding to development, retention, and offboarding. Additionally this individual will perform hands-on operational work as needed, including HR administrative tasks and resolving employee relations issues.
Preferred Candidate:
We need a proactive and strategic individual with a track record of sourcing exceptional talent in fast-paced tech fields with experience in day-to-day HR. If you’re passionate about connecting people with roles in crypto and gambling, have expertise in creating engaging job postings, and can independently handle recruitment and HR workflows, we want to hear from you.
Sourcing Specialist: Skilled in locating high-quality candidates through multiple channels, especially within the web3, crypto, and gambling industries.
Engagement & Screening: Experienced in posting on targeted job boards, managing agency relationships, and conducting effective CV screenings.
Industry Knowledge: Familiar with the intricacies of web3 and gambling environments, including unique skills and roles.
Strategic vision: Ability to develop and implement a strategic HR vision that aligns with the company's goals and drives organisational success. This includes understanding industry trends, workforce dynamics, and best practices in HR management.
Systems and data oriented: Embraces technology and data, solves problems by establishing clear systems / processes that result in efficient operations, and measures performance through concrete KPIs.
Excellent communication: Effective communicator who can articulate HR strategies and policies clearly and persuasively to all levels of the organisation, from leadership through to all-hands engagements.
Employee relations expertise: Strong understanding of employee relations, conflict resolution, and performance management. Ability to handle sensitive employee issues with discretion and professionalism.
What You’ll Do:
Talent Acquisition Strategy: Develop and refine recruitment strategies tailored to the crypto and gambling markets, building a robust pipeline of qualified candidates.
Candidate Screening & Interviewing: Conduct initial interviews, assess cultural and technical fit, and provide hiring managers with clear and detailed feedback.
Agency & Job Board Management: Engage and coordinate and manage job advertisements with headhunters, recruitment agencies, and niche job boards, career pages and social media channels to broaden our talent reach.
Compliance and risk management: Develop and enforce HR policies and processes that mitigate risk and protect the company from exposure and harm. Lead proactive employee relations initiatives, including conflict resolution, grievance handling, and disciplinary actions.
Budget Management: Manage and optimize HR budgets and resources
Performance Management: Support the continuous improvement and enhancement of performance management within the company. Drive the performance appraisal exercise, salary and bonus reviews, and talent processes including any offboarding if necessary.
Job Requirements:
Experience: At least 2 years experience in sourcing gambling and crypto talents.
Passionate & Knowledgeable: Genuine interest in the gambling, crypto, and web3 spaces with an understanding of current trends and talent needs.
Excellent Communication: Skilled at clear, effective communication with both candidates and team members.
Sourcing: Experience in dealing with headhunters and recruitment agencies in addition to job online platforms such as LinkedIn and Social Media channels such as X / Twitter.
Analytical & Strategic: Proficiency in tracking recruitment metrics and optimizing recruitment approaches based on insights.
Management experience: Head of People experience preferred though open to applicants ready to step up into a Head of People role.
Human Resources: Experience with people management, conflicts and performance management.
This role is ideal for a self-motivated individual ready to shape and lead our people efforts within this dynamic industry.
Bonus Points:
Experience in an HR related role.
Experience with online crypto casinos.
Familiar with online crypto brands such as Stake, BC.Game and others.
Familiar with cryptocurrencies.
Proficient in a second language other than English.
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
We are seeking a Head of People and Talent to drive our talent acquisition efforts, targeting top-tier candidates in the online gambling, web3 and crypto spacesand to take ownership in developing and executing the company's human resources strategy in partnership with the leadership team. This individual will manage the entire employee lifecycle. This is from recruitment and onboarding to development, retention, and offboarding. Additionally this individual will perform hands-on operational work as needed, including HR administrative tasks and resolving employee relations issues.
Preferred Candidate:
We need a proactive and strategic individual with a track record of sourcing exceptional talent in fast-paced tech fields with experience in day-to-day HR. If you’re passionate about connecting people with roles in crypto and gambling, have expertise in creating engaging job postings, and can independently handle recruitment and HR workflows, we want to hear from you.
Sourcing Specialist: Skilled in locating high-quality candidates through multiple channels, especially within the web3, crypto, and gambling industries.
Engagement & Screening: Experienced in posting on targeted job boards, managing agency relationships, and conducting effective CV screenings.
Industry Knowledge: Familiar with the intricacies of web3 and gambling environments, including unique skills and roles.
Strategic vision: Ability to develop and implement a strategic HR vision that aligns with the company's goals and drives organisational success. This includes understanding industry trends, workforce dynamics, and best practices in HR management.
Systems and data oriented: Embraces technology and data, solves problems by establishing clear systems / processes that result in efficient operations, and measures performance through concrete KPIs.
Excellent communication: Effective communicator who can articulate HR strategies and policies clearly and persuasively to all levels of the organisation, from leadership through to all-hands engagements.
Employee relations expertise: Strong understanding of employee relations, conflict resolution, and performance management. Ability to handle sensitive employee issues with discretion and professionalism.
What You’ll Do:
Talent Acquisition Strategy: Develop and refine recruitment strategies tailored to the crypto and gambling markets, building a robust pipeline of qualified candidates.
Candidate Screening & Interviewing: Conduct initial interviews, assess cultural and technical fit, and provide hiring managers with clear and detailed feedback.
Agency & Job Board Management: Engage and coordinate and manage job advertisements with headhunters, recruitment agencies, and niche job boards, career pages and social media channels to broaden our talent reach.
Compliance and risk management: Develop and enforce HR policies and processes that mitigate risk and protect the company from exposure and harm. Lead proactive employee relations initiatives, including conflict resolution, grievance handling, and disciplinary actions.
Budget Management: Manage and optimize HR budgets and resources
Performance Management: Support the continuous improvement and enhancement of performance management within the company. Drive the performance appraisal exercise, salary and bonus reviews, and talent processes including any offboarding if necessary.
Job Requirements:
Experience: At least 2 years experience in sourcing gambling and crypto talents.
Passionate & Knowledgeable: Genuine interest in the gambling, crypto, and web3 spaces with an understanding of current trends and talent needs.
Excellent Communication: Skilled at clear, effective communication with both candidates and team members.
Sourcing: Experience in dealing with headhunters and recruitment agencies in addition to job online platforms such as LinkedIn and Social Media channels such as X / Twitter.
Analytical & Strategic: Proficiency in tracking recruitment metrics and optimizing recruitment approaches based on insights.
Management experience: Head of People experience preferred though open to applicants ready to step up into a Head of People role.
Human Resources: Experience with people management, conflicts and performance management.
This role is ideal for a self-motivated individual ready to shape and lead our people efforts within this dynamic industry.
Bonus Points:
Experience in an HR related role.
Experience with online crypto casinos.
Familiar with online crypto brands such as Stake, BC.Game and others.
Familiar with cryptocurrencies.
Proficient in a second language other than English.
Dina Y.
Marketing Lead
Full time
Hybrid
Who We Are:
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
This is an exciting opportunity for someone with the right skill set to shape and drive our marketing strategy and brand. You will be starting from a blank slate where you will take the lead in end-to-end marketing campaigns, driving the marketing strategy and presenting ideas to the C-suite. You will be responsible for building out a recognisable brand that fits with our core and resonates with the industry and our users. Finally you will build out and run an all-star marketing team.
Preferred Candidate:
Our preferred candidate is someone who loves working from the ground up and can not only bring creative ideas to the table but also someone who can execute on those ideas. If you live and breathe the crypto and gambling space, have a deep understanding of social media dynamics including understanding marketing trends, and can lead a team confidently then you’re exactly who we’re looking for.
Gambling & Marketing Enthusiast: Passionate about the gambling industry and knowledgeable about emerging trends in digital marketing. It’s okay if you’re still learning, so long as you’re interested and can adapt quickly.
Social Media Expert: Skilled at using social media platforms to enhance brand reach, engage with users, and drive conversion.
Campaign Strategist: Proven experience in developing and executing successful, multi-channel marketing campaigns.
Analytical Mindset: Strong understanding of campaign performance metrics and the ability to turn insights into actionable strategies.
Independent Leader: Can independently build and guide a marketing team, nurturing talent and driving high performance.
What You’ll Do:
Marketing Strategy: Develop and implement a cohesive marketing strategy tailored to our audience and business objectives.
Team Leadership: Build, Lead, inspire, and motivate a dedicated team of marketers, cultivating a dynamic and results-driven environment.
Brand Development: Build out and Enhance our brand identity across all channels, ensuring consistency and appeal to a diverse audience.
Campaign Management: Design, execute, and oversee innovative marketing campaigns that resonate with our audience.
Performance Analysis: Monitor and assess campaign effectiveness, using data-driven insights to optimize future marketing efforts.
Job Requirements:
Experience: 5+ years of digital marketing lead experience in a web2 or web3 environment with SEO experience.
Affiliates: Experience sourcing and connecting with online affiliates, especially iGaming SEO review sites.
Influencers: Experience in bringing and working with valuable influencers and livestreamers that can push business.
Creative and Strategic: You’re a trendsetter, not just a follower, with a knack for bringing unique and engaging ideas to life.
Leadership Excellence: Capable of building and guiding a high-performing team.
Excellent Communicator: Able to craft compelling marketing messages and provide clear direction to your team.
Adaptable and Agile: Flexible in an ever-evolving industry, ready to pivot strategies as market trends shift.
Passionate: If you love what you do then you’ll never work a day in your life, but we will still pay you competitively!
Bonus Points:
Experience with online crypto casinos.
Familiar with online crypto casino brands such as Stake, BC.Game and others.
Familiar with cryptocurrencies.
Proficient in a second language other than English.
2UP.io is a brand new and exciting online casino and sportsbook that is getting ready to launch. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.
The Role:
This is an exciting opportunity for someone with the right skill set to shape and drive our marketing strategy and brand. You will be starting from a blank slate where you will take the lead in end-to-end marketing campaigns, driving the marketing strategy and presenting ideas to the C-suite. You will be responsible for building out a recognisable brand that fits with our core and resonates with the industry and our users. Finally you will build out and run an all-star marketing team.
Preferred Candidate:
Our preferred candidate is someone who loves working from the ground up and can not only bring creative ideas to the table but also someone who can execute on those ideas. If you live and breathe the crypto and gambling space, have a deep understanding of social media dynamics including understanding marketing trends, and can lead a team confidently then you’re exactly who we’re looking for.
Gambling & Marketing Enthusiast: Passionate about the gambling industry and knowledgeable about emerging trends in digital marketing. It’s okay if you’re still learning, so long as you’re interested and can adapt quickly.
Social Media Expert: Skilled at using social media platforms to enhance brand reach, engage with users, and drive conversion.
Campaign Strategist: Proven experience in developing and executing successful, multi-channel marketing campaigns.
Analytical Mindset: Strong understanding of campaign performance metrics and the ability to turn insights into actionable strategies.
Independent Leader: Can independently build and guide a marketing team, nurturing talent and driving high performance.
What You’ll Do:
Marketing Strategy: Develop and implement a cohesive marketing strategy tailored to our audience and business objectives.
Team Leadership: Build, Lead, inspire, and motivate a dedicated team of marketers, cultivating a dynamic and results-driven environment.
Brand Development: Build out and Enhance our brand identity across all channels, ensuring consistency and appeal to a diverse audience.
Campaign Management: Design, execute, and oversee innovative marketing campaigns that resonate with our audience.
Performance Analysis: Monitor and assess campaign effectiveness, using data-driven insights to optimize future marketing efforts.
Job Requirements:
Experience: 5+ years of digital marketing lead experience in a web2 or web3 environment with SEO experience.
Affiliates: Experience sourcing and connecting with online affiliates, especially iGaming SEO review sites.
Influencers: Experience in bringing and working with valuable influencers and livestreamers that can push business.
Creative and Strategic: You’re a trendsetter, not just a follower, with a knack for bringing unique and engaging ideas to life.
Leadership Excellence: Capable of building and guiding a high-performing team.
Excellent Communicator: Able to craft compelling marketing messages and provide clear direction to your team.
Adaptable and Agile: Flexible in an ever-evolving industry, ready to pivot strategies as market trends shift.
Passionate: If you love what you do then you’ll never work a day in your life, but we will still pay you competitively!
Bonus Points:
Experience with online crypto casinos.
Familiar with online crypto casino brands such as Stake, BC.Game and others.
Familiar with cryptocurrencies.
Proficient in a second language other than English.
Payment in Crypto