Manwendra

Mishra

- Launched two products: Card Staking and Safe Tools (Beta). Also, leading the GTM efforts for three upcoming product launches including building a new website and knowledge center. - Scaled staking for Card tokens to 36% of the total tokens sold for Cardstack. - Managing the editorial calendar and creating different content types including blog posts, press releases, guides, social media, and sales enablement materials. - Created Web3 Watch podcast to position Cardstack as a thought leader in the Web3 Space. Web3 Watch is one of the most shared podcasts globally in its category according to Spotify Wrapped 2022. - Responsible for reviewing the KPIs on a regular basis to ensure business goals and marketing campaigns are aligned. - Leading a multicultural and geographically dispersed team of full-time and freelance marketers, writers, and editors.

- Created Merkle Science RegWatch initiatives that contributed to over 3X growth and helped Merkle Science build a thought leadership presence globally while generating over 1200+ MQLs. - Extended Merkle Science brand presence to the US, UK, Canada, and Europe from its initial presence in Singapore through product marketing initiatives. - Led GTM for the launch of Merkle Science Tracker. - Streamlined the communication process with customers through regular product updates and customer feedback mechanisms to reduce churn rate below 5%. - Managed the editorial calendar and content creation for content marketing and sales enablement. - Designed early GTM strategy for Merkle Science as the first marketer including thought leadership, lead generation, lead nurturing and advertising. - Hired early marketing team members including digital and product marketers.

- Launched two products: API Security, and Bot Manager for web and mobile apps, contributing to 2X revenue in FY 2019-20. - Introduced ‘The Big Bad Bot Problem’ research initiative as part of the thought leadership campaign. Research from the initiative was featured in major media platforms including Forbes and BBC. - Led the execution of the 2018 - 2019 product marketing campaign to establish ShieldSquare (now Radware Bot Manager) as a thought leader in the bot management space, resulting in ShieldSquare being ranked as a leader by Forrester Research and named a Cool Vendor by Gartner. - Expended ShieldSquare’s marketing presence to global markets including the the US and Europe. - Managed the editorial calendar and content creation for content marketing, sales enablement, and events.