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Manwendra
Mishra

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Specialization
Marketing
Hourly rate
$100/hr
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About me
With over 8 years of global marketing experience, I am a results-driven B2B SaaS product marketer with a proven track record of exceeding business goals. My expertise comes in building the product marketing function from the ground up for early-stage start-ups and scale-ups based on my experience as the first marketer for three companies, contributing to 2X revenue growth at Radware and over 3X for Merkle Science. I bring diversified experience across industries, including Web3, cybersecurity, AI/ML, and fintech. My work has been featured on renowned platforms like Forbes and BBC. I was also among the finalists for Positioning & Messaging Maestro of the Year 2022 by the Product Marketing Alliance.

Work experience

Cardstack
January 2022 – Current time
Job title
Product Marketing Manager
Work experience & achievements

- Launched two products: Card Staking and Safe Tools (Beta). Also, leading the GTM efforts for three upcoming product launches including building a new website and knowledge center. - Scaled staking for Card tokens to 36% of the total tokens sold for Cardstack. - Managing the editorial calendar and creating different content types including blog posts, press releases, guides, social media, and sales enablement materials. - Created Web3 Watch podcast to position Cardstack as a thought leader in the Web3 Space. Web3 Watch is one of the most shared podcasts globally in its category according to Spotify Wrapped 2022. - Responsible for reviewing the KPIs on a regular basis to ensure business goals and marketing campaigns are aligned. - Leading a multicultural and geographically dispersed team of full-time and freelance marketers, writers, and editors.

Merkle Science
August 2020 – January 2022
Job title
Product Marketing Manager
Work experience & achievements

- Created Merkle Science RegWatch initiatives that contributed to over 3X growth and helped Merkle Science build a thought leadership presence globally while generating over 1200+ MQLs. - Extended Merkle Science brand presence to the US, UK, Canada, and Europe from its initial presence in Singapore through product marketing initiatives. - Led GTM for the launch of Merkle Science Tracker. - Streamlined the communication process with customers through regular product updates and customer feedback mechanisms to reduce churn rate below 5%. - Managed the editorial calendar and content creation for content marketing and sales enablement. - Designed early GTM strategy for Merkle Science as the first marketer including thought leadership, lead generation, lead nurturing and advertising. - Hired early marketing team members including digital and product marketers.

Radware
December 2017 – June 2020
Job title
Sr. Product Marketer
Work experience & achievements

- Launched two products: API Security, and Bot Manager for web and mobile apps, contributing to 2X revenue in FY 2019-20. - Introduced ‘The Big Bad Bot Problem’ research initiative as part of the thought leadership campaign. Research from the initiative was featured in major media platforms including Forbes and BBC. - Led the execution of the 2018 - 2019 product marketing campaign to establish ShieldSquare (now Radware Bot Manager) as a thought leader in the bot management space, resulting in ShieldSquare being ranked as a leader by Forrester Research and named a Cool Vendor by Gartner. - Expended ShieldSquare’s marketing presence to global markets including the the US and Europe. - Managed the editorial calendar and content creation for content marketing, sales enablement, and events.

Education

University of Oxford
Graduation year: 2023
Level of study
PGCE
Major / Field of study
Global Business
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