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Roberson
Yamamoto

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About me
Over 3 years of experience in the startup and operational market. Experience in data analysis, recruitment, and customer survey creation to gain valuable insights. Satisfaction and market research, B2B recruitment with clients from various sectors, including medical equipment, technology, industrial, and retail. Digital automation tools and qualitative and quantitative analysis techniques, with a customer-centric approach.

Work experience

RY Corporate Solutions
January 2023 – Current time
Job title
Market Researcher
Work experience & achievements
Self-employed (own company), specialist in market research and customer insights. Types of research: User profile Market Brand recognition Competitor Product Feature Partnership and prospecting Product-Market Fit (PMF) Net Promoter Score (NPS) Customer Satisfaction (CSAT) Customer Effort Score (CES) Content assessment Churn surveys Qualitative prospecting methodologies: Individual interviews Intercept Focus groups Post-form interviews Panel research Quantitative prospecting methodologies: QR Code Email Marketing ADS Embedded surveys and touchpoints Cold Call (Phone, Whatsapp, Linkedin, or others) Quantitative scales: Nominal Ordinal Rating scale Ratio scale Quantitative and qualitative data analysis: Cross-tabulation Thematic analysis Qualitative numeric method (content analysis) Narrative method Grounded theory Data tools: Excel, Google Sheets, QlikSense, Google Data Studio Additional tools: Google Forms, SurveyMonkey, FillOut Formouts, B2BLeads, Web Sender, Brevo, R.

Education

Federal University of ABC
Graduation year: 2021
Level of study
Bachelor
Major / Field of study
Science and Technology
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