Yuzhe

Ma

Logo design can occur on several levels, ranging from the simplest logos, which are merely a result of combining visual elements, to logos that become a key factor in the brand's success. The logo is always the first experience users have with a brand, even before they use its services or products. This is precisely why logo design captivated me; a well-designed logo can make a weak brand appear powerful and extraordinary, even with poor performance. This idea holds true for the UI of applications and websites as well, where strong appearances and visual elements become the most potent lever to generate power in users' perceptions of the brand. I pursued my education in design and an extensive range of art-related concepts to fully realize my potential for creating unique works and, through that, to create value. Be sure to check out the works in my portfolio to understand the level of creativity and ability I possess in crafting artistic pieces.