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Chandraketu
Tripathi

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12
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About me
Hi, I’m Chandraketu Tripathi, a global digital strategist and freelance writer with over 21 years of expertise in digital marketing, e-commerce, and content creation. I specialize in crafting SEO-optimized blogs, thought-provoking articles, and engaging web content that resonates with diverse audiences and drives meaningful action. My work spans topics like business, technology, lifestyle, wellness, and travel, ensuring each piece is tailored for maximum impact. Collaboration is key to my process. I work closely with clients to understand their goals, audience, and voice, delivering content that aligns perfectly with their vision. My ability to simplify complex concepts into relatable narratives, combined with a commitment to deadlines and excellence, makes me a trusted partner for businesses and individuals. Beyond writing, I share my knowledge as a guest lecturer, explore creative projects, and volunteer in community initiatives. Let’s collaborate together.

Work experience

Selectivv Global Limited, London
May 2023 – November 2024
Job title
Director Digital Marketing
Work experience & achievements
• Increased client BD/retention and optimized revenue by 25% through programmatic ads delivery. • Secured major contracts and managed sales cycles from outreach to onboarding. • Designed and executed go-to-market strategies for programmatic/Discovery ads.
Lyca Mobile Group, London
December 2018 – April 2023
Job title
Global Head of Digital Acquisitions
Work experience & achievements
• Delivered a 40% year-over-year revenue growth with a £25 million budget across 25 countries. • Achieved over 1 million subscriber acquisitions monthly via tailored paid channel strategies. • Enhanced ROI by 25% and reduced customer acquisition costs by 20% through optimized analytics and targeting. • Spearheaded Digital transformation(Salesforce, IBM, Amazon Cloud, Oracle ,Adobe suite) Omni-channel strategies, including ABM and customer acquisition global campaigns.
Shapoorji Pallonji Group, Dubai
July 2017 – November 2018
Job title
Head of Marketing
Work experience & achievements
• Developed and executed marketing strategies for luxury residential properties, driving increased sales via digital channels.

Education

University of Gloucestershire, UK
Graduation year: 2024
Level of study
PhD
Major / Field of study
Marketing
London Business School
Graduation year: 2021
Level of study
PGCE
Major / Field of study
Strategy
IIIT
Graduation year: 2020
Level of study
PGCE
Major / Field of study
Artificial Intelligence and Machine Learning
FMS,Vikram Univ
Graduation year: 2003
Level of study
PGCE
Major / Field of study
Marketing
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