Alfred

Williams

Created useful assets/contents for E-mail Marketing/sales promotion which directly influenced the site traffic to 40% increase in user’s engagement Identified user needs and behaviors through research methodologies, ensuring designs targeted core pain points, which guided the creation of intuitive navigation and information structures for seamless user journeys on Studomia's platforms Maintained a consistent design system including colors, typography, and icons, fostering brand recognition and user trust to create a balance between aesthetics and usability by designing layouts that were both visually appealing and user-friendly.

Lead the UI design with the accountability of the design system, collaborated with product and development teams on core projects to improve product interfaces and experiences Conducted 15 in-depth user interviews and distributed 200+ surveys to gather actionable insights; findings facilitated the development of user personas that improved product alignment with customer needs, resulting in a 25% increase in satisfaction score Developed and implemented design changes targeting specific consumer feedback from surveys; achieved tangible results such as reducing negative reviews related to usability issues by more than half within six months post-launch. Working directly with executives and higher-level management to produce prototypes, as well as front-end and back-end developers to implement the designs Convey user-sentiment and communicate business goals to development teams Contributed to the development of a company's designs system and style guide, resulting in a more con

Collaborated with a diverse cross-functional team to prioritize usability and accessibility, leading to the creation of an intuitive user interface that enhanced user satisfaction scores by 25% within two months Created new features of the website to promote digital card adoption by creating intuitive landing, sign-in, and forgot password pages, as well as user-friendly dashboard options which the users could easily adapt to Crafted new visual assets and ensured all design elements, margins, paddings and spacings were compatible with TypeScript and React, enriching the existing design system which lead to a smooth development implementation.

Designed comprehensive onboarding processes after engaging with five target personas; streamlined access pathways led to quicker acclimatization periods, reducing average transition times from nine months down to five months Conceptualized engaging interfaces across three LMS screens, optimizing functionality for assignment submissions and enabling direct playback of recorded lectures; increased student satisfaction ratings by improving overall usability Collaborated with an amazing team to create stunning and engaging graphics and video editing designs for flyers, socials (Instagram, Linkedin & X ) which increased our engagements and followers to 1000+ within 4 months