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Chris
C.

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17
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About me
I’m a DeFi marketing leader and researcher with over 7 years of hands‑on experience growing protocol adoption and driving revenue in crypto protocols. I thrive in any type of 'non-technical position,' and I always strive for data‑backed storytelling and strategic outreach. Through the years, I have mentored cross‑functional teams to deliver campaigns that moved the needle and built brand loyalty. My main strength? I turn complex ideas into clear content that drives growth.

Work experience

Darien Advisors
April 2022 – Current time
Job title
Senior Marketing/Community Manager
Work experience & achievements
· Architected and executed a content strategy that grew website traffic by 60% and increased qualified leads by 35% within the first 6 months · Managing all social channels (Twitter, Facebook, Reddit), responding to 500+ client inquiries quarterly, and reducing complaint resolution time by 50% · Established and maintained a rolling content calendar of 50+ blog posts, earning an average 4 000 monthly reads and improving backlink counts by 20% · Co‑led cross‑channel campaigns with Sales, generating a 25% lift in initial call sign‑ups and a 10% increase in SQLs · Produced and hosted 10+ webinars and workshops, attracting 2,500+ registrants and converting 15% into actual clients
Analog
January 2024 – February 2025
Job title
Lead Content Manager
Work experience & achievements
· Designed and executed an ongoing on‑chain content campaign that contributed to a total of $26 million funding round, delivering 30 pieces of SEO‑optimized thought leadership that drove 50000+ unique visits · Launched targeted social ads, hosted community AMAs, formed real relationships with investors, and boosted weekly active wallets by 16% · Coordinated with product and design to roll out 25 rapid‑response blog posts on launch days, achieving an average 50% higher engagement than baseline · Tracked and analyzed campaign KPIs (CTR, conversion rate), iterating creative and copy to lift ad performance by 25% within three weeks of launch. Also helped grow our X followers from 30k to 400k when I joined the protocol
Babb Group Ltd
April 2023 – May 2025
Job title
Marketing and PR/Comms Manager
Work experience & achievements
Transitioned from a technical/content writer to a multifaceted role in marketing and PR/Comms, resulting in a 120% increase in audience engagement across platforms and securing strategic partnerships with Clearbank and Modulr that expanded our market reach · Took the initiative to draft a plan and onboarded over 30 ambassadors and KOLs to expand our brand presence and MVP. We’ve seen a 120% growth in our post engagement and onboarded over 4k+ new investors in just a few weeks after the program started · Led marketing calls twice a week with our product and core teams, spearheaded ideas and discuss weekly operations. · Utilized Notion, Azure, and Confluence to manage over X content-related campaigns, resulting in a 100% increase in team productivity by streamlining task assignments and feedback processes · Used competitive analysis and user feedback to craft targeted email and social strategies, raising app‑driven revenue by 15% month‑over‑month and improving click‑through rates by 33%
Marketing Lead/Editor
February 2023 – April 2025
Job title
Moonmag
Work experience & achievements
· Directed a team of five writers to publish 200+ articles annually, maintaining a 99% on‑time delivery rate · Edited and polished each piece, reducing revision cycles by 30% and preserving a <1% error rate in published content · Built an editorial calendar aligned with industry events, driving a 25% uptick in monthly pageviews and boosting subscriber count by 400 (25% YoY growth) · Partnered with social media to syndicate content across LinkedIn, Twitter, and Telegram, and helped to onboard 4k additional members · Collaborated with design to produce 50+ feature spreads that lifted average time on page by 40%
Cascadia Foundation
August 2022 – September 2024
Job title
Lead Researcher, Co-author
Work experience & achievements
· Draft the first 30‑page whitepaper, laying out the foundation for neocybernetics + a layer-1 blockchain; whitepaper downloads exceeded 25000 in the first month · Wrote the GitBook content and editing 100+ technical articles that averaged a great readability score rating from our developer and engineering team · Launched a weekly interview series, featuring developers, validators, and community members, that increased our medium's traffic by 75% and grew signups by 20% · Facilitated cross‑team workshops (engineering, design, training) to align documentation with product roadmaps, cutting FAQ volume by 40% · Introduced Coordinape, a platform where I streamlined operations for 100+ contributors, ensuring timely rewards distribution and zero payout errors across 16 cycles

Education

University of Macedonia
Graduation year: 2014
Level of study
Bachelor
Major / Field of study
Marketing Management & Research
Edinburgh Napier University
Graduation year: 2020
Level of study
HND
Major / Field of study
English & Creative Writing
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