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Egor
Nieris

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About me
Hello, my name is Egor, and I am not just another targetologist, contextualist, or figure-it-outologist. I'm a marketer who takes a comprehensive approach to my work. I don't just launch ads; I'm the one who conducts detailed web analytics and develops effective strategies and hypotheses based on analytics and experience. Most importantly, I'm responsible for traffic and ROI, so I work at all stages, from the first touch to the sale. Among other things, I am developing myself as a brand, better known as Nieris Group, because in the near future I want to build my own full-fledged marketing agency that will disrupt this market with non-standard and unconventional solutions for attracting profitable traffic to your project.

Work experience

OptoDiag
May 2025 – Current time
Job title
Head of Marketing
Work experience & achievements
1. Responsibilities of the marketing department manager * Development and implementation of a comprehensive marketing strategy for the company (online + offline). * Analysis of the market, competitors and target audience, identification of growth points. * Setting KPIs, monitoring and optimising the work of the team of marketers, designers, targetologists and copywriters. * Forming and controlling the marketing budget, distributing resources between channels. * Planning and launching digital campaigns in Yandex Direct, Telegram Ads, social networks, and other online channels. * Developing brand positioning and unique selling propositions (USPs). * Quality control of creatives, texts, and advertising materials. * Interaction with contractors, agencies, and partners. * Preparation of analytical reports on the effectiveness of marketing activities. * Optimisation of the sales funnel and conversion rate improvement at all stages. 2. Achievements * Launched and scaled advertising campaig

Education

GrSU
Graduation year: 2020
Level of study
Bachelor
Major / Field of study
Biotecnology
EduGusarov
Graduation year: 2022
Level of study
Bachelor
Major / Field of study
Marketing Specialist
Completo
Graduation year: 2022
Level of study
PGCE
Major / Field of study
Digital marketing specialist
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