Marcio

Isidoro

Marketing leader and entrepreneur with 12+ years of experience building and scaling digital businesses. As Founder & CEO of BestGamers E-commerce (2013–2020), I led full marketing strategy — performance media, SEO, branding, KOL relations — while managing a 20-person team and driving technology & growth decisions. Currently Senior Paid Media and App Specialist (LATAM) at Civitatis (remote, Spain), I own high-performance campaigns across Google Ads, META, TikTok, Apple Search Ads and retargeting platforms. I drive app installs, re-engagement, cohort analysis, LTV optimization and global strategy, while leading AI adoption, automated reporting and cross-functional projects with developers, BI and data teams. Passionate about Web3, blockchain and DeFi, with certifications from Duke University (Decentralized Finance), University of Michigan (Blockchain & Cryptocurrency) and Cyfrin Updraft (Blockchain Basics). Fluent in English & Spanish, native Portuguese. Ready to bring proven paid media