Obilor

Joshua

▸ Leading a volunteer SEO team to audit and optimize the full digital infrastructure of a Canadian non-profit organization, contributing 5+ hours/week as community service ▸ Executing technical SEO audits, on-page optimization, and local keyword strategy to improve organic visibility across Canadian search markets ▸ Coordinating content production, internal linking strategy, and performance reporting to align SEO execution with organizational goals

▸ Achieved first-page Google rankings for competitive keywords within 30 days, scaling from zero organic presence in a US-dominated market ▸ Generated 340% increase in organic sessions from US and Canadian audiences through strategic keyword targeting and content optimization ▸ Reduced average keyword position from 45+ to position 7 for 8 primary target keywords; contributed to 23% increase in web app installs ▸ Implemented structured data / schema markup generating 15+ rich snippets in Google SERP ▸ Collaborated with Next.js dev team to establish technical SEO infrastructure: XML sitemaps, robots.txt, OpenGraph metadata, and Core Web Vitals improvements ▸ Secured backlinks from DA 45+ educational blogs through targeted link-building outreach ▸ Delivered weekly performance dashboards to CEO tracking rankings, traffic, conversions, and competitive positioning

▸ Boosted EntirelyBathrooms.com organic traffic by 23% and slashed bounce rate from 68% to 41% through UX-focused content and British localization ▸ Built and optimized Google Business Profile (non-locational) for Lotusbrain Studio, improving Glasgow and surrounding-area visibility in local search ▸ Secured 200+ directory listings across DA 50+ UK platforms including Trustpilot, building domain authority and local citation signals ▸ Wrote 8+ geo-targeted blog posts (Glasgow/Edinburgh focus) for animation and bathroom services, driving audience engagement and topical authority ▸ Conducted competitor analysis, identified broken backlinks, and delivered daily SEO performance briefs with actionable recommendations to CEO

▸ Owned all digital channels — website SEO, content, Google Ads, Meta Ads, and email — for a Lagos automotive parts supplier competing against established e-commerce players across West Africa ▸ Grew email subscriber base by ~60% and lifted sales conversions by ~40% through behavior-segmented email campaigns and SEO-driven blog content ▸ Managed Google Search Ads and Meta Ads campaigns, applying keyword planner and CPC analysis to maximize ROAS on a lean budget ▸ Conducted full keyword research for the automotive parts vertical; optimized site architecture, category hierarchies, product templates, and checkout flow with the dev team ▸ Collaborated with graphic, sales, and technical teams to maintain consistent brand messaging across all digital touchpoints