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Mark
Talalaiev

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About me
Marketing Manager with 4+ years of experience in Web3 & Crypto. Built and scaled influencer marketing programs from scratch - managing campaigns, KOL partnerships, and content strategy across blockchain projects. Currently transitioning into Growth Hacking - focusing on multi-channel acquisition, automation, and performance-driven campaigns. Experienced with CRM tools, outreach automation, and campaign analytics. Open to Growth Marketing and Performance roles in Web3, Crypto, or tech-adjacent companies.

Work experience

ATAS (Trading Platform)
February 2025 – February 2026
Job title
Influencer & Partnerships Manager
Work experience & achievements
Built the Influence Department from scratch to drive strategic KOL growth. Key achievements: - Onboarded 10+ tier-1 partners via zero-budget, performance deals in 3 months. - Boosted outreach reply and conversion rates by 20%. - Established complete workflows and CRM infrastructure. - Coordinated operations with 10+ cross-functional team members.
NDA (Crypto Gambling Project)
July 2025 – November 2025
Job title
Influencer Marketing Manager
Work experience & achievements
Managed full-cycle influencer marketing to drive user acquisition. Key achievements: - Onboarded 100+ influencers into the affiliate program over 5 months. - Created a cost-efficient model with zero-budget or low upfront payment deals for maximum ROI. - Implemented strict vetting frameworks. - Conducted competitor analysis to optimize strategy.
SOLUS GROUP (Crypto Marketing Agency)
July 2024 – February 2025
Job title
Influencer Marketing Manager
Work experience & achievements
Led full-cycle influencer marketing for diverse Web3 projects. Key achievements: - Managed $20k-$300k campaigns using a 1000+ influencer database. - Achieved 30k organic followers and 50% token growth in month one. - Launched cost-free UGC competition programs. - Negotiated token-based collaborations.
ADS CONTROL (Crypto Marketing Agency)
March 2024 – July 2024
Job title
Influencer Marketing Manager
Work experience & achievements
Established full-cycle KOL management for crypto campaigns. Key achievements: - Built a vetted database of 500+ KOLs. - Executed $50k+ crypto campaigns from strategy to analytics. - Developed foundational processes for influencer outreach, negotiation, and execution.
DE.FI (DeFi Platform)
September 2022 – February 2024
Job title
Community & Influencer Partnerships Manager
Work experience & achievements
Led influencer strategy for a successful $10M token sale campaign. Key achievements: - Managed KOL relationships and executed all partnership programs. - Secured key influencers to expand the user base.

Education

National Technical University «Kharkiv Polytechnic Institute»
Graduation year: 2022
Level of study
Bachelor
Major / Field of study
Computer Engineering