Егор

Пушкарский

Worked as an Event Designer for a major state-backed urban development center, responsible for the end-to-end visual identity and branding of large-scale public events, exhibitions, and professional conferences. Event Branding & Print Design: Developed and prepared high-quality print collateral for events, including banners, roll-ups, corporate stationery, and promotional materials, ensuring flawless CMYK color management for large-format print production. Presentation Design: Created high-impact, professional pitch decks and visual presentations for key speakers, converting complex urban data into clean, modern, and easily digestible layouts. Visual Consistency: Maintained strict adherence to project guidelines and event concepts while managing multiple design tasks under tight event-driven deadlines. Cross-Functional Collaboration: Handled the entire design cycle, from initial brainstorming with event organizers to final technical handoff for production and printing.

Operated as an independent designer, leading the end-to-end visual strategy and comprehensive rebranding for "Siluetica," a modern LPG massage and body correction studio. Creative Direction & Strategy: Successfully shifted the brand's visual identity away from soft, clichéd beauty industry aesthetics toward a highly sophisticated, modern, and creative minimalist style tailored to both new and existing audiences. Logo & Identity System: Developed a custom geometric logo and built a cohesive corporate identity utilizing a precise, high-end dark monochrome palette (graphite and gray) combined with sharp, refreshing cold mint accents. Comprehensive Brandbook: Designed full brand guidelines covering layout systems, precise typography rules, and color management parameters to ensure a flawless presentation across both digital applications and high-end physical spaces.

Developed a complete, eco-conscious visual identity and brand system for "Yu-Flora," a modern plant nursery and premium botanical brand. The goal was to build a fresh, organic, yet highly sophisticated brand image that stands out in the green market. Eco-Friendly Identity Design: Developed a unique visual identity system based on sustainable design principles, blending natural, earthy color tones with clean, modern aesthetics. Logo & Iconography: Crafted a versatile and scalable vector logo that seamlessly combines organic botanical motifs with minimalist typography, making it highly recognizable. Packaging & Tangible Branding: Designed essential offline brand collateral, including eco-friendly product packaging layouts, corporate bags, custom plant tags/labels, and concepts for outdoor signage. Digital Brand Assets: Created a set of cohesive graphic elements and templates for social media and web platforms to ensure a unified online brand presence.