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Tom
liu

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Reputation
19
Finished gigs
0
Finished jobs
0
Website
Not specified
Country
Not specified
Skills
Sales & Marketing
Digital Marketing
Blockchain & Crypto
Crypto Wallet
Blockchain
Social Media Marketing
Lead Generation
Social Media Advertising
E-Commerce Marketing
ADS Setup and Management Specialist
Facebook Marketing
Facebook Ad Campaign
NFT
Cryptocurrency
Advertising
Digital Assets
Specialization
Senior Performance Marketing Specialist | Media Buyer
Hourly rate
$20/hr
Preferred payment options
BNB Chain
USDT
About me
I am a Senior Performance Marketing Specialist with experience managing paid advertising campaigns across multiple industries and international markets since 2021. I specialize in Facebook Ads, TikTok Ads, and Google Ads, with expertise in customer acquisition, lead generation, campaign optimization, and growth strategy. My experience includes e-commerce, lead generation, mobile apps, finance, and other performance-driven verticals. I am passionate about using data-driven marketing strategies to scale campaigns, improve ROI, and drive measurable business growth.
https://www.linkedin.com/in/tom-liu-a12606438/zh/?lipi=urn%3Ali%3Apage%3Ad_flagship

Work experience

Yunhai Technology Co., Ltd.
March 2021 – August 2026
Job title
Senior Performance Marketing Specialist
Work experience & achievements
Senior Performance Marketing Specialist Freelance / Remote Jan 2021 – Present Responsibilities: Managed and optimized paid advertising campaigns across Facebook Ads, TikTok Ads, and Google Ads. Developed customer acquisition and lead generation strategies for multiple industries and international markets. Conducted audience research, campaign planning, creative testing, and conversion optimization. Monitored and analyzed key performance metrics including CTR, CPC, CPA, CVR, CPM, and ROAS. Implemented tracking solutions and data-driven optimization strategies to improve campaign performance and ROI. Collaborated with clients and teams to scale profitable advertising campaigns and achieve business growth objectives. Skills: Performance Marketing · Media Buying · Facebook Ads · TikTok Ads · Google Ads · Lead Generation · User Acquisition · Growth Marketing

Education

The University of Hong Kong
Graduation year: 2020
Level of study
Bachelor
Major / Field of study
Field of Study: Marketing / Business Administration / E-commerce / Related Field
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