Alex

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Eleven Wellness and Spa is situated in Dubai and we were to attract English speaking audience at the period of the demand downturn They contacted us in the very beginning at the moment when the spa had just been opened with the task to get requests for the services and revive Instagram with the help of Facebook ads. It was logical enough that a newly opened spa-center in the core of Dubai would need advertising to get started with the client base to work at maximum capacity. They opted for us for a number of reasons, the first being that we ourselves target Facebook ads to find new clients to work with. Secondly, we have already had a lot of experience working with beauty sphere and have a bunch of successful case studies. That’s why at a certain moment, when we launched our own Facebook ads campaign, Eleven Wellness and Spa contacted us. We had a call to specify the details of our working process and of how we do the digital marketing for our clients. As a result, we started collaborating. Given that they were at the very beginning of their business development, we had no data in Facebook ads manager, the initial task was to try out various strategies to see the cost-per-lead and the quality of those leads, gather more data for a better campaign optimization. We would always start our work with the Market Research and Competitors analysis, we figure our what types of ads our competitors launch on Facebook and Instagram and what offers they give. Moreover, we get all the necessary info from the client to take the next step. Later on we decided on what advertising goals we’d use and what could possibly work based on the research and our previous experience. We opted for two advertising goals. 1. Lead Generation 2- DM There was a big advantage: the client had already created much content which we could easily use for ads creatives. We wrote texts to transmit a certain message and agreed with the client what videos we’d use for video creatives. We also decided that a personal video invitation to the spa would work fine. As a result we prepared video creatives of two types for each goal. 1- Personal invitation 2- Room-tour of the center with the main advantages written The preparation for the campaign launch took as approx. seven days. With the team working on it consisting of a PM, target specialist, video maker and a designer we could react to client’s corrections quickly and prepare everything as fast as it can only be. First things first we launched an ads campaign to generate leads and in the first four days got about 20 leads but as the managers say they were cold and none got an appointment to the center. Basing on this we decided to change the second strategy and make it lead people to DM on Instagram. We have learned from our big experience that it’s not a bad idea to use the strategy of ad sets at the initial ads launch when we don’t use interests at all and give the system the full freedom of campaign optimization. In this particular case we opted exactly for the same way. We launched ten takes on agreed geos not using interests and placing it on Instagram only. We spend 30 dollars on each adset. Having launched 10 ad sets at 30 dollars each, we in some way told Facebook: “Look, you have 10 doors here, go ahead, open all of them at once and check it out where there are people who would be interested in our offer in these areas”. As a result, following this strategy we get the first results from all 10 active ad sets in the first couple of hours even at the learning stage. Normally we’d get about 2 or 3 leads from 2 or 3 ad set out of 10 and, consequently, we’d just stop all the rest in order not to waste the budget. Next we’d focus on working with those having shown the result. Finally, after two days of functioning of ad sets we started to see some progress both in the Facebook manager and in real life — the spa center managers gave as feedback: leads became warm and people started to get appointments. To sum up, what we did: — prepared two Facebook ads campaigns, each for a different goal — for each goal we created a video creative with different message format; at the final stage we found an effective model which steadily gives new leads daily — the business got the necessary amount of new client to start creating the client base which they could later work with — besides leaving requests people also subscribe to their Instagram account which helps the increase the future conversion rate As a result, we got: 118 leads for 10 days Goal: lead generation for spa services and inviting people to visit the center Target Audience Gender: Female Age range: 22-50 Geo: Dubai CPL: 2.3$ Budget: 273$ Campaign period: 10 days Ads Creatives Exemple I invite you to a 30-minute call to get acquainted with your project and find out what strategy of the advertising company we are implementing for you in order to get you the result

Project: Task: To receive new applications through Facebook advertising The company had already been generating leads with the help of Google Ads and got their feet on the ground, they just wanted to expand ways of getting traffic and first they wanted to try out Instagram and Facebook. From time to time we launch campaigns to promote ourselves and search for new projects. This was just the way this particular client contacted us. By that moment we hadn’t had any cases in the niche of heating installation though we had some in the sphere of renovation and related areas. We had our first call and suggested to the client various strategies appropriate for their business. The client without hesitation agreed to try collaborating for two trial weeks — as a result, we’ve been collaborating for 2 years already. We would always start our work with the Market Research and Competitors analysis, we figure out what types of ads our competitors launch on Facebook and Instagram and what offers they give. Moreover, we get all the necessary info from the client to take the next step. Given the specific niche we had to do our best for the leads to be as qualified as possible. What we chose here was the quiz marketing strategy. It’s an easy way to entertain oneself and learn something new. Brands will use the gaming quiz dynamic to attract the audience's attention and not scare them off with the direct advertising of their projects. The research shows that Instagram users click on 82% of quizzes their feed shows them and actively share the results afterwards. The reason of the obvious success of the format is that it doesn't require the user neither effort nor time but helps them to entertain themselves not putting their phone down. Having taken the quiz the person gets personified recommendations, alternative solutions to their problem with the help of the advertised project; a gift or a discount. Marketing specialists can cut the cost-per-lead twice thanks to this option. Together with the client we agreed on five questions for the quiz and created a landing with the test. Having taken the test, the potential client got a bonus — “Free of charge field service and a calculation of the heating installation cost”. This exactly was our offer for the initial communication. We created the website, connected the domain with the Facebook Business Manager, installed Pixel and UTM. The client had also already had a system of through analytics and the technical support connected it to Facebook for a more detailed analysis. Next, using the very same messages we incorporated into the landing and the offer, we made videos and pictures for advertising creatives. The client also had an actual client base which we could upload into the Facebook Ads Manager — it helped us to generate a lookalike audience. The client was also posting quite actively on Instagram which people would follow organically and those who came from Google Ads. We also collected data about anyone who would contact with the profile in the previous 365 days to create one more lookalike audience to avoid retargeting. Having collected all the bases, we set the conversion event “Request” we targeted the campaign to the landing with the quiz using the goal “Conversion” During the trial period we were testing several ads groups at the same time — lookalike audience — broad overlapping audience — audience reached by interests We have learned from our big experience that it’s not a bad idea to use the strategy of ad sets at the initial ads launch when we don’t use interests at all and give the system the full freedom of campaign optimization. In this particular case we opted exactly for the same way. We launched ten takes on agreed geos not using interests and placing it on Instagram only. We spend 30 dollars on each adset. Having launched 10 ad sets at 30 dollars each, we in some way told Facebook: “Look, you have 10 doors here, go ahead, open all of them at once and check it out where there are people who would be interested in our offer in these areas”. As a result, following this strategy we get the first results from all 10 active ad sets in the first couple of hours even at the learning stage. Normally we’d get about 2 or 3 leads from 2 or 3 ad set out of 10 and, consequently, we’d just stop all the rest in order not to waste the budget. Next we’d focus on working with those having shown the result. As a result, all three audiences gave us the necessary requests with a rather low cost with a minor difference. We decided to go on with them all and see how they’d show themselves at a week's distance plus we needed to get feedback from managers. If the cost-per-lead was a bit bigger, it didn’t really matter for the client as the price for the service was big and the task was just to get target leads no matter at what price if it’s just a bit bigger. That was exactly why we decided to go on with all the running campaigns. Further on, we were collaborating for 5 more months dividing the budget on broad audience, audience by interests and retargeting. If a campaign burnt out, we promptly created a new communication. To sum up, what we did: — created a quiz to qualify leads; — gathered all the audiences — launched advertising campaigns for all the audiences (the client had a good budget to test hypotheses) As a result we got: CPL (Cost-Per-Lead): 31,88$ Working with the client on a regular basis, the indicated number of orders has been generated in 5 months ?Campaign period: 5 months ?Target audience: Gender: Male and female Age range: 28-50 Interest: demand for ‘turnkey’ heating installation I invite you to a 30-minute call to get acquainted with your project and find out what strategy of the advertising company we are implementing for you in order to get you the result

Production "HandStone Design" HandStone Design is an enterprise of a full production cycle offering artificial stone table-tops production. Having all the material and technical base we carry out even the most complicated and exclusive requests. The range of produced goods is wide: wall panels and flooring of different types (seaming and seamless connections, tile, monolith, imitation of gemstones), interior and exterior objects (table-tops, bar counters, windowsills, kitchen sins, baths, shower trays and mini-pools), different types of souvenirs (chess, statuettes, vases etc.). Task: Generate requests for the sale of countertops through Facebook advertising Before having addressed us, the client had already had a stable traffic of requests coming from Google Adwords, they decided to check out if Instagram and Facebook would work as a new way of generating extra traffic. They opted for us just the way many of our clients did — sent a request on our website, we had a call, got acquainted, our team suggested strategies for their business’ development with the help of Facebook Ads and agreed upon trial collaboration. We would always start our work with the Market Research and Competitors analysis, we figure out what types of ads our competitors launch on Facebook and Instagram and what offers they give. Moreover, we get all the necessary info from the client to take the next step. The client had a website which seemed a bit heavy to us and wasn’t prompt for receiving traffic from Facebook and Instagram advertising, while the task was to get leads as soon as possible. So, having this in mind, we without hesitation decided to work towards the “Lead generation” goal. We wrote texts for advertising creatives, edited dynamic videos with a ready-made offer from the client, prepared three different video creatives 15 secs long each, with various headings and different messages. The lead form was integrated with CRM system for all the requests to get directly to us. We then divided them between managers. 
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The preparation for the campaign launch took as approx. five days. With the team working on it consisting of a PM, target specialist, video maker and a designer we could react to client’s corrections quickly and prepare everything as fast as it can only be. We launched 3 advertising campaigns targeted to the audience by interests related directly or indirectly to the client’s products. One of them started to perform successfully from the very beginning which brought us a steady flow of requests in the next 30 days. You can see it from the Facebook ads Manager screenshot down below The final result: ?Campaign period: 40 days ?Budget spent: 1,737.3$ ?Leads: 4.7$ ?Revenue: 6,525$ 
10 more contracts worth 6,250$ have been signed. New leads are work in progress at the moment Target audience: Gender: Male and female Age range: 27-50 Interest: artificial stone table-tops production I invite you to a 30-minute call to get acquainted with your project and find out what strategy of the advertising company we are implementing for you in order to get you the result

About the project: The client was just starting with their business, they wanted to try a new direction for them — making and selling furniture. In our collaboration we focused on advertising custom-designed beds. The client wanted to know how the financial model including Facebook Advertising would work in this particular business. The task was easy — to test if there is a demand for turn-key custom-designed beds. We would always start our work with the Market Research and Competitors analysis, we figure out what types of ads our competitors launch on Facebook and Instagram and what offers they give. Moreover, we get all the necessary info from the client to take the next step. As the client had neither Instagram account, nor a website, we opted for the quiz marketing strategy. It’s an easy way to entertain oneself and learn something new. Brands will use the gaming quiz dynamic to attract the audience's attention and not scare them off with the direct advertising of their projects. The research shows that Instagram users click on 82% of quizzes their feed shows them and actively share the results afterwards. The reason for the obvious success of the format is that it doesn't require the user neither effort nor time but helps them to entertain themselves not putting their phone down. Having taken the quiz the person gets personified recommendations, alternative solutions to their problem with the help of the advertised project; a gift or a discount. Marketing specialists can cut the cost-per-lead twice thanks to this option. We agreed upon 5 qualification questions, created a landing with the quiz where the potential client would get a bonus for taking the test. We created the website, connected the domain with the Facebook Business Manager, installed Pixel and UTM. One of the key goals was to create videos that would quickly transmit the main sense of our offer, we wrote tests and agreed upon them with the client and then created a motion video. We can send it to you if you DM us. Then we started the campaign and here are the results we got: 10,471$ direct revenue in 30 days for a custom-designed beds company Goal: Generate orders for custom-designed beds CPA: 8.5$ Leads: 114 Budget: 969$ Campaign period: 30 days Closed in 30 days: 10 Direct revenue in 30 days: 3,196.4$ ?Target Audience: Gender: Male and female Age range: 27-50 Interest: custom-designed beds I won’t present the creatives and the Instagram profile here. If you’re a potential client who needs to check the data integrity, DM me and I will connect you to the brand owner to prove the results. ?I invite you to a 30-minute call to get acquainted with your project and find out what strategy of the advertising company we are implementing for you in order to get you the result

# About the project: Seda Gasparova is a rather big blogger and influencer, voice and public speaking coach. She teaches people the art of public speech, to speak confidently and be good with words. She’s been also posting a lot on her Instagram where she shows her expertise and, consequently, sells courses and marathons. sedakasparova The task was pretty easy: as she was organizing another free of charge workshop where she’d open her flagship product sales, she needed **to get new audience with Facebook advertising** and also retargeting on her Instagram profile on those who had ever contacted her at a 365-day distance. All in all, we had to attract as many people to the workshop as we could, both new audiences who wouldn’t know anything about her and those who had already learnt something about her previously. Accordingly, **we defined the strategy**. The client had already had a landing to gather registrations. We installed Pixel there, approved the domain and set the event. Then we prepared several video banners and also some static creatives for the ads launch. Next we agreed upon everything mentioned above with the client and started the campaign. We started two advertising campaigns: one targeted the cold audience excluding anyone who’d ever touched her profile and the other retargeted only those who’d touched her profile at the 365 day distance. As a result we got: Goal: Generation the biggest possible number of registrations for the marathon ‘Get me to speak’ CPR (Cost-Per-Registration): 0.21$ Budget: 500$ Campaign period: 3 days Target audience: Gender: Male and female Age range: 20-50 Interest: public speaking – they are aspiring to speak confidently and be good with words I invite you to a 30-minute call to get acquainted with your project and find out what strategy of the advertising company we are implementing for you in order to get you the result