As a digital marketer, I promote products, services or brands using various digital technologies and channels.
My expertise include:
- Conducting market research to identify customer behaviors, preferences and trends
- Developing digital marketing strategies, including advertising campaigns, email marketing, social media marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising
- Creating and curating content for social media platforms, blogs, websites and other digital channels
- Analyzing campaign data and metrics to evaluate performance and make improvements
- Collaborating with other team members, such as graphic designers, writers and developers, to execute campaigns effectively
- Managing budgets and allocating resources for campaigns
