Firstly I will need input from you about your business.
Name, target audience, what industry, where will the logo be mostly used, slogan etc.
Your preferences regarding colors, type of logo (wordmark, wordmark + icon, emblem).
Then I'll make 3 different logos from which you'll choose one to proceed with.
Now that we have a direction I'll make 3 versions based on your feedback and my knowledge/experience.
Lastly you choose one version that we will fine tune and we are done :)