I am a multidisciplinary graphic designer with 6 years of experience. My focus areas are brand identity, digital content, web design, presentation design, abstract animations, layout and print, photography, video montage and my work tools are Adobe suite (Photoshop, Illustrator, InDesign, Lightroom, After Effects, Premiere Pro, Keynote). I work in English or in Russian.
emilkuliev.com
Depending on your needs the workflow may vary however this is approximately how I work with brand identity assigments.
1. Introduction
1.1 Competitors Research
1.2 Visual Research
2. First steps
2.1 Direction and visual language,
mood boards, tone of voice.
2.2 First sketch of visual elements
- logo, colours, shapes.
3. Second step
3.1 Adaptation of feedback
3.2 Typography
3.3 Logo, packaging - mockups
4. Third step
4.1 Corrections if needed
4.2 Finalising design
4.3 Presentation of the brand
4.4 Packaging variations
5. Final step
5.1 Final files packaging consists of the requested material
ex. Logo in various formats, Packaging in various formats, labels, etc
