Developed a market intelligence case for a CHP/distributed-energy business, covering market sizing, competitor shares, segment demand and sales-channel scoring.
PROJECT OVERVIEW
A business analytics case study focused on market sizing, competitor benchmarking, customer segmentation and sales-channel strategy for an industrial energy market.
BUSINESS PROBLEM
The company needed to decide where to grow, which customer segments to prioritize and which sales channels could produce sustainable market access.
TOOLS & METHODS
Market sizing and share scenario modeling, Competitor benchmarking, Customer-segment prioritization, Sales-channel scoring matrix, Strategic recommendation writing
KEY OUTPUTS
A PDF case study and dashboard-ready dataset covering market growth, market share, competitor capacity, segment demand and channel scoring.
