Binance is a prominent global blockchain ecosystem renowned for operating the largest cryptocurrency exchange worldwide in terms of trading volume and registered users. Trusted by over 300 million individuals across 100+ countries, Binance is highly regarded for its top-tier security measures, transparent user funds management, speedy trading engine, strong liquidity, and a diverse range of digital asset products spanning trading, finance, education, research, payments, institutional services, and Web3 features.

About the Role

We are in quest of an experienced User Growth & Lifecycle Marketing Manager to oversee global lifecycle marketing campaigns and collaborate with teams to achieve common goals. This individual should possess a solid grasp of product and campaign operations methodologies, including AB testing, funnel analysis, and lifecycle strategies, and play a pivotal role in guiding team members through the development of campaign ideas.

Responsibilities

Activation and Conversion: Take the lead in enhancing the new user onboarding process, utilizing product iterations, personalized marketing campaigns, and targeted engagement strategies to boost new user activation and first-time transaction (FTT) conversion rates.
Retention and Repeat Purchase: Establish a robust user lifecycle management system and user segmentation framework to drive increased user engagement and repeat purchases via membership programs, point systems, gamification, cross-selling, and other innovative strategies.
Design and optimize user referral and viral growth mechanisms to propel organic product growth.
Direct A/B testing and user segmentation strategies to streamline operations and maximize resource allocation efficiency.
Collaborate cross-functionally to ensure seamless execution of lifecycle marketing strategies and campaigns.
Use analytical skills and logical thinking to interpret data, identify business insights, pinpoint issues, and devise data-driven solutions.
Stay abreast of each Business Unit's product offerings, features, user preferences, and pain points.

Requirements

Demonstrable success in growing user bases exponentially, with a focus on user retention, conversion, and repeat purchases, showcasing tangible results.
Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles specifically in transaction-based sectors like e-commerce or fintech.
Proficiency in leading growth projects, operations, or campaigns with a structured methodology.
Deep understanding of key operational methodologies such as AB testing, funnel analysis, and tailored strategies.
Experience with marketing automation platforms and tools.
Highly data-driven mindset with the ability to establish and enhance data monitoring and analysis systems for user operations, adept at issue identification and proposing data-backed solutions.
Thorough comprehension of various Business Unit products, user preferences, and pain points.
Fluency in both English and Arabic to effectively liaise with partners and stakeholders in the MENA region.

Binance's Commitment

Shape the future alongside a global blockchain ecosystem, collaborate with top-notch talent in a user-centric, boundaryless setting, engage in fast-paced projects with autonomy, thrive in a results-driven environment offering avenues for growth and learning, competitive salary, and benefits, and work-from-home flexibility.

Binance pledges to be an equal opportunity employer, recognizing diversity as a core pillar of success.

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