As the Product Marketing Manager, your primary responsibility will be to take charge of the positioning, Go-To-Market (GTM) strategy, and lifecycle marketing for both our spot trading platform and crypto card product. Your role will involve being the voice of the customer and establishing connections between the product, growth, and creative teams to develop engaging narratives and data-driven campaigns that enhance adoption, retention, and trust. This position is a unique blend, requiring the strategic acumen of a product lead and the creative flair of a storyteller.

Responsibilities:

Strategy & Positioning

Develop and execute the product marketing roadmap for the spot trading and crypto card sectors
Create persuasive messaging and value propositions that set us apart in a competitive market
Define and enhance user personas, use cases, and customer journeys

Launch Execution

Lead the GTM planning for feature and product launches by collaborating with product, design, communications, and growth teams
Create impactful marketing assets for multiple channels like the website, email, social media, in-app, and video platforms
Work with PR, content, and community teams to amplify external exposure during launches

Customer Insights & Market Intelligence

Gather and analyze market research, competitive analysis, and user feedback to drive strategic decisions
Conduct interviews, surveys, and usability tests to uncover insights that enhance product offerings and messaging

Growth & Retention

Collaborate with lifecycle and growth teams to develop acquisition and retention campaigns
Optimize conversion rates and onboarding experiences through data-driven experiments
Identify opportunities to boost engagement through new features, rewards, and card incentives

Performance & Reporting

Establish KPIs to measure the effectiveness of marketing campaigns
Track and report on campaign performance using analytical tools such as GA4, Mixpanel, or Amplitude
Rapidly iterate based on data and feedback to drive continuous improvement

Requirements:

3–5 years of experience in product marketing, with a preference for fintech, crypto, or high-growth tech startup backgrounds
Demonstrated track record in launching and scaling B2C financial products or platforms successfully
Profound understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
Exceptional communication and copywriting abilities to translate complex concepts into compelling narratives that drive conversions
Strong collaboration skills with a background in cross-functional teamwork within fast-paced environments
Analytical mindset with expertise in marketing analytics and user research
Prior experience in regulated industries or financial services is advantageous
Bonus points for familiarity with DeFi, Web3 wallets, or community-led growth strategies.

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