Job Summary:

Binance is a leading global blockchain ecosystem known for the world's largest cryptocurrency exchange and a trusted platform for over 280 million users worldwide. We offer a wide array of digital asset products and services, including trading, finance, education, research, and more. Our goal is to create an inclusive financial ecosystem using digital assets and blockchain technology to enhance financial access for people globally.

Responsibilities:

Develop and implement innovative marketing strategies, events, and campaigns to cater to local audience preferences.
Drive user base growth and raise brand visibility through engaging and educational initiatives.
Create and execute cohesive campaigns, from strategy development to performance tracking and reporting.
Conduct insight-driven experiments in the market to boost growth and engagement.
Stay updated on local trends and news to ensure effective marketing strategies.
Explore new opportunities to enhance brand recognition and keep up with evolving marketing trends.

Requirements:

Minimum of 5 years of marketing experience in tech/internet/Ecommerce sectors focusing on B2C.
Comfortable in a fast-paced and uncertain environment.
Strong understanding of the Pakistan market.
Excellent communication skills for representing Binance to external parties.
Data-driven decision-making approach with a user-centric focus.
Ability to manage integrated campaigns in collaboration with in-house teams and agencies.
Proficient in social media and paid channels analytics.
Self-motivated individual with high ownership, capable of driving agendas independently.
Proficiency in online and traditional marketing channels, including social media and event management.
Passion for the crypto/blockchain/technology industry.

Why Binance

Collaborate with talented professionals in a user-centric, global organization.
Work on dynamic projects independently in an innovative environment.
Opportunities for career growth and continuous learning.
Competitive salary and benefits package.
Possibility of a work-from-home arrangement.

Binance is dedicated to supporting diversity in the workplace, believing it is essential to our success. By submitting an application, you acknowledge reading and accepting our Candidate Privacy Notice.

Sales & Marketing Jobs in Web3 in Pakistan