Shantel

Favour

During my freelance tenure as a Social Media Manager, I successfully increased our client's brand awareness and engagement metrics significantly. Through strategic content planning and data-driven insights, I boosted their Instagram following by 40% within three months, resulting in a 25% increase in website traffic originating from social media channels. By implementing targeted ad campaigns, I helped generate a 15% increase in leads for their new product launch. Furthermore, I optimized the social media content calendar, resulting in a consistent posting schedule that aligned with the brand's messaging and promotions. By closely monitoring trends and competitor activities, I ensured our client remained at the forefront of industry discussions, gaining them recognition as a thought leader. My ability to adapt to evolving algorithms and trends, coupled with my collaborative approach in working with cross-functional teams, allowed me to deliver tangible and quantifiable results.