FELICIA

B

• Grew social media following by 200% in 6 months. Initiated the creation of new channels to bridge the brand closer to its target audience • Launched a successful community-driven NFT mint campaign that raised $300k • Identified leads and formed strategic partnerships with web3 gaming projects that drove user acquisition and engagement • Led community engagement strategy for the NFT mint that resulted to a sold out collection • Collaborated with the product team to develop thoughtful features based on community feedback gathered from Discord community • Owner of analytics and reporting which includes maintaining a dashboard for visualization of metrics