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Cindy
Goh

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Reputation
12
Finished gigs
0
Finished jobs
0
Website
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Hourly rate
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About me
Dedicated and detail-oriented professional with a proven track record in sales, operations, compliance, and customer service. Experienced in leading teams and ensuring regulatory compliance excellence in cryptocurrency markets. Skilled in conducting KYC/AML due diligence, implementing transaction monitoring systems, and providing real-time support to users. Adept at collaborating with cross-functional teams, staying updated on industry trends, and driving customer satisfaction

Work experience

GYK Pte Ltd (BPO for Binance)
May 2021 – August 2023
Job title
Consultant (Compliance Analyst)
Work experience & achievements
Detail-oriented Crypto Consultant with a strong regulatory compliance background in cryptocurrency markets. Led teams as a Team Leader, overseeing thorough KYC/AML due diligence to ensure compliance with regulations. Implemented and maintained transaction monitoring systems, conducted risk assessments, and collaborated on policy development. Stayed updated on evolving crypto regulations, conducted audits, and provided real-time support to Binance users, resolving issues promptly.
Uchino Marketing (M) Sdn Bhd
May 2019 – April 2021
Job title
Retail Sales and Operation Manager
Work experience & achievements
In my role as a retail manager, I orchestrated a high-performing team of 30 sales associates, guiding them with leadership, coaching, and ongoing training initiatives to achieve sales objectives. I implemented innovative sales strategies to boost revenue and elevate customer satisfaction levels, alongside meticulous oversight of inventory management to maintain optimal stock levels. By analyzing sales data, I identified emerging trends and opportunities, enabling data-driven decision-making to drive sales performance. Furthermore, I prioritized customer service excellence, swiftly resolving issues and inquiries, while also spearheading collaborative efforts with vendors to negotiate favorable terms and enhance product offerings. Through regular staff meetings, performance evaluations, and strategic sales promotions, I fostered a culture of continuous improvement and achieved sustained business growth.
Mortimer English Club / Baby Sensory Malaysia
September 2014 – May 2019
Job title
Sales and Marketing Manager
Work experience & achievements
As the sales team leader, I drove monthly and annual target achievement, overseeing marketing campaigns and growth strategies. I developed and executed strategic marketing plans, managed advertising and promotion activities, and ensured budget adherence. Coordinating events and enrollment activities, I fostered client base expansion. By analyzing sales data and market trends, I adjusted strategies for competitiveness. Additionally, I nurtured industry relationships, directed sales forecasting, and evaluated program effectiveness, contributing to overall success in both sales and marketing efforts.
GEOB International Sdn Bhd
September 2013 – September 2014
Job title
Sales and Marketing Manager
Work experience & achievements
In this role, led revenue generation efforts, meeting sales targets, and managing budgets effectively. Navigated initial customer objections with finesse, guiding discussions towards showcasing products' value. With a focus on new business development, demonstrated products, conducted professional presentations, and engaged in commercial negotiations with senior executives. Building deep customer relationships, identified resources to maximize opportunities and ensured client satisfaction. As a strategic leader, managed sales teams, analyzed market trends, and adjusted strategies for sustained competitiveness. Proactively marketed offerings across various platforms, responded promptly to sales inquiries, and monitored business plans to drive continuous improvement. Through effective negotiation and collaboration, closed deals and reported directly to the CEO, contributing to the company's growth and success.
Sri Tanjong Bina Sdn Bhd
February 2011 – September 2013
Job title
Operation and Purchasing Manager
Work experience & achievements
In this position, I managed procurement operations to ensure timely project support, negotiating favorable contracts and driving cost reduction initiatives. I maintained meticulous documentation and inventory levels, coordinating stocked items to fulfill supply requisitions efficiently. Additionally, I expedited purchase orders, resolved vendor or shipment issues, and maintained comprehensive departmental files and reports. Through market research and collaboration with other departments, I facilitated informed purchasing decisions and contributed to streamlined operations across the company.
Niro Ceramic (M) Sdn Bhd
April 2008 – January 2011
Job title
Sales Executive
Work experience & achievements
In this role, I cultivated and nurtured strong relationships with architects, interior designers, contractors, and builders to drive sales opportunities. Through proactive outreach, networking, and referrals, I built a robust client base, facilitating product presentations and demonstrations to showcase the quality and features of our tile products. Collaborating closely with the marketing team, I developed and executed effective sales strategies, promotional campaigns, and product launches. By identifying market trends and customer needs, I provided valuable insights to guide product development and inventory management decisions. Through skilled negotiation, I secured profitable deals and fostered long-term customer partnerships. Additionally, I prioritized exceptional customer service, promptly addressing inquiries, resolving issues, and ensuring client satisfaction throughout the sales process. By conducting thorough market research and maintaining accurate sales records using CRM
Mobile Technic SDN BHD (NOKIA CARE CENTRE)
September 2005 – March 2008
Job title
Senior Customer Service Executive
Work experience & achievements
I also played a key role in customer interactions, addressing inquiries, complaints, and follow-ups, both over the phone and in person. managed various aspects of spare parts and customer service operations. This included issuing spare part requisition forms, ordering and receiving spare parts, and updating inventory records. Additionally, I handled administrative tasks such as issuing work orders, quotations, and warranty void letters, as well as generating daily reports for management review. Furthermore, I oversaw the delivery process of mobile phones to customers, ensuring timely and accurate dispatch via courier services or in-person collection. Lastly, I was involved in implementing and supervising the filing system to streamline operations and enhance efficiency

Education

KDU College Penang
Graduation year: 2004
Level of study
HND
Major / Field of study
Management
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