Abbey

Web3

In my role as DeFi Marketing Manager at Clip Finance, I led key initiatives that strengthened the brand’s position in the decentralized finance space. My responsibilities included: Campaign Management: Designed and executed both on-chain and off-chain marketing campaigns to increase engagement and user acquisition. Brand Strategy Development: Created and implemented a comprehensive branding strategy to enhance the project's visibility and reputation within the DeFi ecosystem. Web3 Social Media Management: Managed all social media platforms, driving content creation and community engagement across multiple channels to build a strong online presence. Strategic Partnerships: Collaborated with other DeFi projects and key opinion leaders (KOLs) to expand our network, foster innovation, and drive mutual growth.

As the founder and project manager of Web3 Broadcast, I have built and managed a comprehensive platform dedicated to educating and engaging the Web3 and blockchain community. My key responsibilities include: Leadership & Strategy: Oversaw all aspects of the project, from content creation to community engagement, while driving the platform’s long-term growth strategy. Content Creation: Produced high-quality, insightful content daily on Web3, blockchain, and cryptocurrency topics to inform and engage the audience. Social Media Management: Managed and optimized all social media channels, ensuring a cohesive brand presence and fostering community growth across multiple platforms. Graphic Design: Designed visually appealing content graphics to enhance the presentation and accessibility of complex Web3 concepts.

As a Web3 Marketing Specialist at Biokript Exchange, I played a key role in developing and executing marketing strategies to drive business growth and enhance the exchange's presence in the crypto space. My responsibilities included: Strategic Partnerships: Secured valuable collaborations with influencers and key projects in the Web3 and cryptocurrency sectors, boosting brand visibility and credibility. Marketing Strategy Development: Created and implemented tailored marketing strategies to effectively engage the target audience and promote the platform’s unique value proposition. Business Development: Developed comprehensive business development plans to identify new opportunities and foster growth within the rapidly evolving blockchain ecosystem. Project Listings: Managed the successful listing of the exchange on key platforms, ensuring compliance with industry standards and maximizing exposure. Comprehensive Marketing Oversight: Led and coordinated various marketing activities.

In my role as Africa Regional Manager at Dsdaq Exchange, I spearheaded the company’s expansion efforts across the African continent by driving strategic partnerships and business development. Key responsibilities included: Strategic Partnerships: Secured high-value partnership deals with key P2P merchants and industry stakeholders to enhance Dsdaq’s market presence in Africa. Program and Event Development: Designed and implemented region-specific programs and events to increase brand awareness and drive user engagement. Market Research & Innovation: Conducted in-depth research on emerging features and market trends to inform the development of new products and services tailored to the African market. Team Leadership: Established and led teams in multiple African countries, empowering them to promote Dsdaq in their local regions and drive platform growth. Business Development: Formulated and executed business development strategies to expand Dsdaq’s footprint in Africa.

As the Listing Manager at Dsdaq Exchange, I played a key role in driving the exchange’s growth by managing the end-to-end listing process for new crypto projects. My responsibilities included: Project Sourcing: Identified and sourced potential cryptocurrency projects for listing on the exchange, ensuring a diverse and high-quality portfolio. Negotiation & Deal Closure: Led successful negotiations with project teams, securing favorable terms for both parties. Payment Processing: Managed the receipt of listing fees and ensured accurate and timely remittance to the accounting department. Coordination with Tech Team: Collected and forwarded all necessary token and project information to the technical team to facilitate smooth integration. Event Design & Promotion: Developed and executed listing events and promotional activities to generate buzz and drive engagement for newly listed projects.

As Chief Marketing Officer for the Next Gen Token Project, I was responsible for shaping and executing the project's marketing strategy. My key duties included: Marketing Research: Conducted thorough research to identify effective marketing channels and partnership opportunities, ensuring the project reached its target audience effectively. Strategic Planning: Developed and implemented comprehensive marketing and promotional plans to enhance the project's visibility and engagement. Community Coordination: Oversaw and coordinated the efforts of community moderators to maintain a positive and active community environment.