Nick

Moreno

Teamed up for the store opening, interviewed candidates and assigned roles and responsibilities to each position. - Led and motivated team of 60+ employees, including sales, operations, finance, cashiers to achieve goals and targets. - Developed and implemented strategic marketing plans to drive store profitability and increase customer traffic. - Reviewed periodic Profit and Loss (P&L) reports, seeing weaknesses and helping to improve the store performance. - Managed inventory levels, conducted stocktaking, and reviewed financial reports to maximize profit.

Annual sales planning based on data analysis and predict compensating actions to reach the budget. - Periodic business analysis in categories, cash flow, merchandise flow and customer flow. - Training store teams to get familiar with the concept of retail and extend their knowledge in this area. - Preparing stores` budget files by amount and quantity sales. - Checking store Plano-Gram to assess and control merchandise flow inside the store. - Checking marketing plans and customer behavior to maximize Participation-Rate. - Find and customize essential business KPIs and assign to concerned department. - Control and calculate Sales-Versus-Budget periodically to find the variance. - Suppliers analysis regarding the sales and Service-Levels and rank in terms of profitability. - Brands analysis and make a Brand-Assortment balance in categories and branches. - Analysis of sales database, inventory database and retrieving effective action to improve profitability.

• Market research and product analysis to identify profitable niches. • Managed end-to-end inventory operations • Created product listings, utilized keyword optimization, and made attractive product images to increase visibility and drive conversions. • Implemented effective pricing to be competitive and profitable. • Executed targeted marketing campaigns, including PPC advertising, social media promotions, and email marketing.

Working as a commercial manager, merchandise assistant and head of department in FMCG category at Eram-Store, Head Office, Esfahan and Shiraz-Store. 3 Hypermarkets store-opening experience in recruiting, managing and motivating more than 500-member retail team to give every customer positive experiences and empowering employee culture focused on equipping them to independently meet customer needs. Acquiring and implementing skills in sales, planning, pricing, negotiations, merchandise flow and customer flow and working with 300 top FMCG companies in Iran. Setting, enforcing and optimizing internal policies to maintain efficiency, rise productivity and increase responsiveness to demands. Managing 5000 square meters warehouse with more than 20,000 SKUs and 1 Million units of inventory which yielded on optimum stock levels. Maintaining positive customer relations by addressing problems head-on and implementing successful corrective actions. Devise, deploy and monitoring processes.