Afiyanti

Larasati

As a Product Marketing Specialist at Hukumonline, I successfully led five large-scale industry events within six months, ensuring 100% attendance and increasing the lead database by 40%. I also developed and implemented targeted email marketing strategies that resulted in a 60% increase in product demand. Through various promotional campaigns, I was able to boost lead generation by 40% and enhance brand visibility by 80% via engaging soft-selling content on Instagram, META Ads, and InMail Ads. Managing event logistics, budgeting, and post-event reporting, I ensured smooth execution and impactful marketing outcomes.

As a Marketing Staff at The Watch Co., I played a key role in driving sales and brand engagement through integrated marketing campaigns. By crafting compelling copy for digital and offline promotions, I contributed to a 40% sales increase during key promotions. I worked closely with cross-functional teams to align messaging across all channels and managed influencer collaborations with 10 KOLs per month, leading to a 70% engagement rate. Additionally, I optimized META Ads and Google Ads, improving ad performance and increasing brand awareness.

As an Event Marketing Intern at DailySocial.id, I managed participant registration and event logistics, serving as a liaison officer for key industry events such as OCBC NISP Hack@ON 2022. I successfully organized and executed weekly #SelasaStartup virtual events, ensuring smooth operations and audience engagement. To enhance post-event retention, I developed follow-up strategies, including personalized thank-you messages, and streamlined lead tracking by consolidating over 2,000 attendee records.