Arash

Archer

Background: The current Rexan Hotel Group logo lacks distinction, conceptual depth, and geometric precision, limiting its adaptability and appeal as a prestigious luxury brand. Objectives: The brand identity redesign aims to create a distinctive, elegant logo that embodies luxury and timelessness. It will enhance adaptability across media, strengthen brand recognition, and ensure consistency across all brand touchpoints. Target Audience: Affluent travelers, business professionals, global consumers, and stakeholders seeking luxury, prestige, and a consistently refined brand experience. Solution: A sophisticated, adaptable logo will redefine Rexan as a prestigious and timeless brand, elevating its market presence. The Story: The redesign transforms Rexan’s outdated identity into a symbol of elegance, precision, and enduring commitment to excellence, reinforcing customer loyalty and brand prestige.

BACKGROUND: TAGE, a trusted Iranian brand for 30+ years, is known for quality home care products. Its new message, “Clean and Care,” aims to enhance audience engagement. OBJECTIVES: Promote “Care” in laundry care through a 2-phase campaign—Phase 1 emphasizes care, Phase 2 builds emotional brand connections. TARGET: Smart, value-conscious women who prioritize family comfort, quality, and affordability. SOLUTION: TAGE positions itself as the ultimate laundry care solution, aligning with its audience’s deep care for their clothes. The “Clean & Care” message strengthens brand-product connection through commercials, digital campaigns, and BTL activations. THE STORY: Clothes hold personal value—reflecting identity, memories, and confidence. This campaign highlights the emotional connection people have with their clothes and TAGE’s role in preserving their value.