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Dustin
Falls

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18
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About me
A Web3 marketing strategist, entrepreneur, and blockchain advocate with over 14 years of experience in e-commerce running $1M in sales and 8 years in Web3. As the Co-Founder and Chief Marketing Officer at DeStore Network, I have successfully driven awareness, business growth, and strategic partnerships across the NFT and blockchain ecosystem. By starting in 2017 by purchasing my first NFTs meeting team members of Opensea in the Seattle area to work with projects and ecosystems focusing on NFT development! With deep expertise in digital assets, decentralized economies, and community engagement, I am committed to scaling blockchain adoption and fostering innovation. My leadership style is rooted in integrity, collaboration, and strategic thinking, ensuring impactful execution of marketing and business development initiatives.

Work experience

Astar Network
October 2022 โ€“ June 2023
Job title
Content Creation Manager
Work experience & achievements
๐ŸŽ™๏ธ Podcasting Plan, host, and produce engaging podcast episodes featuring industry leaders, community updates, and educational segments to build brand awareness and deepen audience connection. ๐Ÿ“š Tutorials Create step-by-step educational content, including video and written guides, to onboard users, explain complex Web3 concepts, and support community learning. ๐Ÿ’ผ Business Development Identify and cultivate strategic partnerships, negotiate collaborations, and explore growth opportunities to expand ecosystem reach and project impact. ๐Ÿ“ฃ Social Media Marketing Design and execute data-driven social media strategies across platforms like X, Telegram, and Discord to boost engagement, promote initiatives, and grow the community.
Itering / Darwinia
January 2022 โ€“ October 2022
Job title
Business Development
Work experience & achievements
๐ŸŽ™๏ธ Podcasting Host and produce industry-focused podcasts, conducting interviews, delivering project updates, and fostering thought leadership to engage and grow the Web3 audience. ๐Ÿ“˜ Tutorials Develop clear, accessible educational materials (video, written, live sessions) to onboard users, explain blockchain tools, and empower community members with self-service learning. ๐Ÿค Business Development Drive strategic partnerships, outreach campaigns, and cross-collaborations with influencers, protocols, and DAOs to expand project visibility and ecosystem growth. ๐Ÿ“ฑ Social Media Marketing Plan and execute campaigns across platforms like X, Telegram, and Discord, using content strategy, community interaction, and analytics to maximize engagement and conversions.
DeStore Network
June 2023 โ€“ Current time
Job title
Chief Marketing Officer
Work experience & achievements
๐ŸŽ™๏ธ Podcasting Plan, produce, and host engaging podcast episodes featuring thought leaders, community updates, and project highlights to strengthen brand presence and drive audience growth. ๐Ÿค Business Development Identify strategic opportunities, build partnerships, and lead outreach initiatives to expand market reach, attract collaborators, and grow the project ecosystem. ๐Ÿ“Š Marketing Management Oversee the execution of integrated marketing campaigns, manage cross-channel promotions, and coordinate teams to deliver measurable brand and product growth. ๐ŸŒ Digital Strategy Develop and implement data-driven digital strategies that align with organizational goals, optimizing user engagement, retention, and conversion across web and social platforms. โœ๏ธ Creative Writing Craft compelling content including articles, ad copy, scripts, and social posts to educate, inspire, and drive action across diverse digital audiences.
DeStore Network
June 2023 โ€“ Current time
Job title
Co-Founder
Work experience & achievements
๐Ÿ“ˆ Marketing Strategy Develop and execute comprehensive marketing plans to drive brand awareness, user acquisition, and retention across digital and community channels, aligned with business objectives. ๐Ÿ“Š Business Strategy Analyze market trends, define growth opportunities, and shape strategic roadmaps that align product vision, team execution, and long-term company goals. ๐Ÿค Business Development Strategy Design and lead partnership strategies, ecosystem outreach, and revenue-generating collaborations to scale adoption and expand the projectโ€™s market presence. ๐Ÿง  Strategic Advisory Provide high-level guidance on go-to-market, tokenomics, community engagement, and operational frameworks, drawing from deep industry knowledge and cross-vertical experience.
Guru Bros of PC MAC Repair
March 2009 โ€“ January 2022
Job title
Computer Hardware Engineer Computer Hardware Engineer
Work experience & achievements
Self-Employed โ€“ E-commerce Operations & Tech Services Greater Seattle Area & Global | 10+ Years Managed end-to-end e-commerce operations, including product sourcing, sales, and international distribution. Specialized in computer hardware sales, laptop repair, and maintenance services for individual and business clients. Built and maintained a customer base through exceptional service, fast turnaround, and reliable tech support. Conducted diagnostics, custom builds, and component-level repairs on a wide range of devices. Leveraged online marketplaces and digital tools to drive sales and scale operations globally. Skills: Computer Hardware ยท Laptop Sales & Repair ยท E-commerce Logistics ยท Technical Maintenance ยท Customer Service

Education

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