ANDRÉ

GUIMARAES

My credentials include characteristics such as a business solutions specialist. However, those who know me better will realize that I go a little further. I am an entrepreneur, consultant, sometimes a digital content creator, sometimes a strategist, and most of the time I become friends with my partners. I am also a fan of some brands and companies. I believe that we, as human beings, do not buy "things." We do not make decisions based solely on features and benefits. We make decisions based on emotions, "feelings," and the brand promise. We buy when we are motivated, captivated, and engaged to the point that we drop everything we are doing and say, "Yes, this is what I need, I'm going to buy it." And that is how I work with my partners and companies, generating this dynamic. Specialties include: product presentation, guidance on applicability, prevention and anticipation of possible problems, pricing suggestions, and technical training.