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Niloy
Banik

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Work experience

Growth Excel
January 2024 – May 2025
Job title
Marketing Expert
Work experience & achievements
I am a dedicated Meta Ads specialist with 1 year of hands-on experience managing Facebook and Instagram advertising campaigns. My expertise lies in creating highly targeted, ROI-driven ads tailored specifically for small businesses and crypto-related projects. Throughout my experience, I have: Developed and optimized ad campaigns to maximize conversions and minimize cost per acquisition (CPA) Conducted audience research and created custom and lookalike audiences to reach the most relevant users Implemented A/B testing to continuously improve ad performance and engagement Set up Meta Pixel and conversion tracking to monitor and analyze campaign results accurately Delivered clear, actionable weekly reports to clients to keep them informed and involved My focus is on understanding client goals deeply and designing ads that not only generate clicks but convert visitors into loyal customers or users. I am committed to clear communication, timely delivery, and helping your business.

Education

Feni University
Graduation year: 2024
Level of study
Bachelor
Major / Field of study
Bachelor