Victoria

Grigoryants

Sensorium - AI-powered VR entertainment metaverse platform on blockchain base featuring Top-10 world DJs. ✓ Led marketing reactivation campaign, achieving $20M sales with 20X ROI. ✓ Coordinated 200+ global KOLs campaign, boosting token trading volume engagement by 3Х. ✓ Secured coverage in tier-1 outlets (Cointelegraph, Entrepreneur, Decrypt, U.Today, Bloomberg), reaching 1.5B + audience. ✓ Launched 10,000-unit NFT collection, selling out in 48 hours via community campaigns. ✓ Optimized quarterly PR budget, reducing user acquisition cost (CAC) via viral mechanics and organic growth strategies.

✓ Built a global community from 50K to 250K members across 10+ GEOs, managing a 7-language team. ✓ Set SMM strategy across Twitter, Telegram, Discord, and WeChat, increasing engagement by 35%. ✓ Ran $75K CoinMarketCap airdrop, driving 10K+ new users. ✓ Managed staking, farming activities and trading contests on KuCoin, MEXC, and Gate, boosting user activity by 20%. ✓ Maintained 30+% MAU retention during the 2022 market crash by implementing token-based loyalty mechanics, directly protecting platform revenue.

Kick Ecosystem - a fintech hub with 12 different services for fundraising, CEX, crypto invoicing and processing. ✓ Developed PR and comms strategy, securing 50+ crypto media placements (HackerNoon, NASDAQ, Finance Yahoo). ✓ Ran KOL campaigns with 100+ influencers, increasing brand visibility by 20%. ✓ Scaled organic content growth for corporate blog, driving 10K+ monthly views. ✓ Translated complicated technical concepts (e.g., tokenomics) into fun user-friendly content. ✓ Drove user acquisition through PR & comms strategies, increasing trader community engagement by 2Х via targeted airdrops, trading campaigns, and KOLs collaborations. ✓ Conducted CusDev and market research (case studies, polls, surveys) to identify pain points, working with dev teams to implement platform improvements.

LatAm OceanRE - RWA platform for land tokenization and real estate digital investing. ✓ Onboarded and managed 50+ investors and VCs. ✓ Organised OTC desk running process with investors pitching. ✓ Conducted investor meetings with Introduction, brief, and investors full support. ✓ Organised 10+ event halls and investor dinners. ✓ Executed sponsorships and special events with partners. ✓ Set up document flow management.

Cambrian - a comprehensive SDK platform designed to accelerate the development of NCN and AVS for Solana Restaking protocols. ✓ Secured 10+ organic media placements in crypto outlets boosting brand visibility by 25%. ✓ Managed PR for CEO, organizing AMAs, Twitter Spaces, and podcasts to enhance personal branding. ✓ Drove community engagement with Solana developers, increasing hackathon participation by 30% at APEX Cape Town. ✓ Developed SMM content strategy, growing Twitter engagement by 15%. ✓ Simplified tokenomics whitepaper, reducing user comprehension time by 20% per community feedback.

Azuro - prediction markets EVM protocol, oracle and tooling solution built for scale. ✓ Secured 200+ media mentions, including Coindesk, VentureBeat, DeCrypt, and Business Insider. ✓ Executed a special project with Cointelegraph, featuring public talks with the founders of Polygon (Sandeep Nailwal), Gnosis (Stefan George), and Azuro, driving 15K+ website visits. ✓ Boosted social and on-chain metrics by 100K+ users + using custom gaming quest mechanics.Azuro - prediction markets EVM protocol, oracle and tooling solution built for scale. ✓ Secured 200+ media mentions, including Coindesk, VentureBeat, DeCrypt, and Business Insider. ✓ Executed a special project with Cointelegraph, featuring public talks with the founders of Polygon (Sandeep Nailwal), Gnosis (Stefan George), and Azuro, driving 15K+ website visits. ✓ Boosted social and on-chain metrics by 100K+ users + using custom gaming quest mechanics.