Anisiia

Potapova

Developed a new brand identity and visual language, increasing social media followers by 95% and improving brand awareness Implemented a design system, reducing project timelines by 15% and ensuring consistency across all platforms Automated design workflows with AI tools, cutting visual production time by 20% Redesigned product cards in the mobile app, boosting sales conversion by 5% (CTR) Optimized app store banners and icons, raising conversion rates by 8.9% (CR)

Developed brand identities for multiple companies, increasing brand recognition and website traffic Designed marketing materials, driving 30% growth in social media audience and 15% increase in user acquisition Created templates and introduced AI-powered workflows, reducing visual production time by 50% Designed digital characters with AI tools, accelerating project launches by 2 months Planned and launched the Beta Brain website, from UX structure to visual identity and key pages Produced illustrations and icons for web and mobile apps, ensuring a consistent visual style Prepared presentations and promotional materials for investors and users Designed banners and graphics for social media, increasing audience engagement Applied AI image generation to accelerate creative processes and diversify content