wada
martins

I’m a Web3-focused content strategist and creative with a strong background in writing, visuals, and social-first video content. I help projects communicate clearly, tell better stories, and build trust with their audience — especially in fast-moving Web3 environments. I’ve worked closely with founders and core teams to shape content strategy, craft long-form threads, explainers, and campaign narratives that turn complex ideas into simple, relatable messages. My strength lies in combining strategy with execution, ensuring content aligns with product goals, whitepapers, and real-world value. While my experience is rooted in Web3 and crypto, I’m open to working with broader brands that value clarity, consistency, and thoughtful storytelling. I learn fast, adapt quickly, and take full ownership of the work I’m trusted with.

https://www.linkedin.com/in/wada-martins-9b2154358?utm_source=share_via&utm_content=profile&utm_medium=member_android

Work experience

Infinite Sprouts

February 2025 – Current time

Job title

Content Lead/Social media Strategist

Work experience & achievements

Led content and social media strategy for Infinite Sprouts, a Web3 project bridging decentralized finance with regenerative agriculture and real-world impact. Responsible for shaping the project’s narrative across X and other social channels, translating complex Web3 concepts into clear, relatable stories for both crypto-native and non-crypto audiences. Developed long-form threads, daily storytelling posts, visual content, and mascot-led creatives to drive consistency, brand recognition, and community trust. Worked closely with the founder and core team to align content with the whitepaper, product roadmap, and ecosystem goals. Played a key role in positioning Infinite Sprouts as a serious, mission-driven project rather than just another token launch. Also contributed to community growth strategy, campaign planning, and content calendars, ensuring messaging stayed user-focused, impact-driven, and founder-approved.