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Andrey
Varukha

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Marketing Operations Architect
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About me
Growth Architect for Web3 | Clay.com Expert | Ex-CMO ($38M Raised) I help Web3 & Tech projects scale by replacing manual work with automated revenue engines. As an Ex-CMO (20 years exp), I helped raise $38M+ for Blockchain projects and built an 8M+ user community. Now, I build No-Code systems that save you time and money. What I build: 🚀 Automated Outreach (Clay + AI): Scrape, verify, and score VCs, Whales, and KOLs. You get a ready-to-use list with AI-generated icebreakers. ⚙️ Marketing Ops (Make.com): Connect your stack (Telegram, Discord, CRM). Example: New Lead -> AI Qualify -> Alert to Founder. 📊 Fractional Strategy: Funnel audits and growth infrastructure setup. Why me? Results: Reduced CAC by 6x using OSINT & AI. Crypto-native: Deep understanding of Tokenomics & Community. Tech Stack: Clay, Make, Airtable, OpenAI. I prefer text-based communication.

Work experience

Stealth EdTech Startup
March 2023 – Current time
Job title
Head of Growth & AI Automation
Work experience & achievements
Transforming B2B sales from manual outreach to automated AI-driven engines. Key Achievement: 🚀 Reduced Cost Per Lead (CPL) by 6x (down to ~$3) in the premium segment by implementing automated OSINT scoring. What I built: Automated Enrichment: Replaced manual research with Clay + OpenAI workflows to score 1000+ leads/week. CRM Architecture: Integrated marketing data with sales pipelines to prioritize high-LTV clients.
TooL LLC (International IT Holding)
January 2017 – February 2023
Job title
CMO & Co-Founder
Work experience & achievements
Led global growth and operations for a FinTech/AdTech holding operating in the US, Israel, and CIS. Key Wins: 🏆 $38M+ Raised: Orchestrated marketing for blockchain/FinTech fundraising rounds. 📈 8M+ Community: Built a user base of 8 million subscribers from scratch. 🌍 Remote Leadership: Managed a distributed team of 80+ people across marketing, dev, and support.
TooL LLC (International IT Holding)
January 2013 – December 2016
Job title
Head of Digital / Product Director
Work experience & achievements
Product Launch: Led the development and promotion of internal AdTech products and payment solutions. Optimization: Introduced A/B testing methodologies for interfaces, boosting ad campaign CTR by 25%. Partnerships: Executed special projects for Tier-1 brands including Coca-Cola, P&G, and BASF.
TooL LLC (International IT Holding)
September 2010 – December 2013
Job title
Senior Marketing Manager
Work experience & achievements
Managed SEO, SEM, and media buying strategies for the company’s portfolio of entertainment and information resources.

Education

Open University of Raanana
Graduation year: 2003
Level of study
Bachelor
Major / Field of study
Economics