Bogdan

Zozulya

Who: a ceramic artist Goal: To create the basis for customer engagement; To engage the customers Budget: 120$ Solution: I’ve created a website using CMS, and connected it to Google Analytics. The traffic was leading to the website via set of A/B tests. Outcome: — Second test brought us first purchases. Purchases were made in the amount of 85$, orders were made in the amount of 85$ as well. Also amount of followers on Instagram has grown. ~ 100+ , although it was not the purpose. — Reach: 16 235, Impressions: 18 953 — Clicks: 306, — Average/best CTR: 1,61% / 2,05% — Clicks (overall): 923 — Average/best CTR (overall): 4,87% / 6,14%

Who: a punk-rock band «100000 for my mama» Goal: to attract new listeners for a new track, to engage audience to streaming services Budget: 120$ Solution: I’ve created a landing page on bandlink, which contains links to popular streaming services and social media Outcome: — We brought first real listeners — On Spotify we reached users’ playlists and recommendations — Best CPR: 0,11$ — Max CPR: 0,24$ — Average CPR: 0,17$ — The main outcome: Reaching of estimated cost — 1,20$ = max. 5 clicks. 120$ = 500 clicks. Spotify recommendations — from 20 plays per day

Who: a cosplayer Goal: To get followers to the Instagram account, to determine data sets (audience + media + the account) for targeting Budget: 24$ a month Solution: A post that caused needed reaction was found. Then was found required audience. Outcome: — Positive dynamics of the account was achieved; amount of followers is growing even after completion of ads due to relevant audience — Spent for test: 6,10$ — Average CPC: 0,07$ — Best CPC: 0,0074$ — Average CPF: 0,18$ — Best CPF: 0,06$